[
Allary, J., and Balusseau, V. (2018). Les publicités a l’heure de la data : AdTech et programmatique expliqués par des experts. Editions Dunod
]Search in Google Scholar
[
Aqeel, W., Bhattacherjee, D., Chandrasekaran, B., Godfrey, P. B., Laughlin, G., Maggs, B., & Singla, A. (2020, March). Untangling header bidding lore: Some myths, some truths, and some hope. In International Conference on Passive and Active Network Measurement (pp. 280-297). Cham: Springer International Publishing.
]Search in Google Scholar
[
Aribarg, A., and Schwartz, E.M. (2020). Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness. Journal of Marketing Research, Vol. 57(1) 20-34. https://doi.org/10.1177/002224371987971
]Search in Google Scholar
[
Bader, S., and Sîrb, C. (2022), Perspectives and challenges of Romanian independent media publishers. DIGITALNE MEDIJSKE TEHNOLOGIJE I DRUŠTVENO-OBRAZOVNE PROMENE 10, 59.
]Search in Google Scholar
[
Bashir, M. A., Arshad, S., Kirda, E., Robertson, W., and Wilson, C. (2019). A Longitudinal Analysis of the ads. txt Standard. Proceedings of the Internet Measurement Conference (pp. 294-307). https://doi.org/10.1145/3355369.3355603
]Search in Google Scholar
[
Belvaux, B., and Notebaert, J.F. (2015). Crosscanal et omnicanal. Editions Dunod
]Search in Google Scholar
[
BRAT (2023). Studiul Național de Audiență SNA Focus report. Available at https://www.brat.ro/audit-tiraje/cifre-de-difuzare/
]Search in Google Scholar
[
BRAT (2022). Studiul de Audiență și Trafic Internet report. Available at https://www.brat.ro/sati/rezultate/type/site/page/1/c/all
]Search in Google Scholar
[
BRAT. Monitorizarea Investițiilor în Publicitate. Available at: https://www.brat.ro/mip/raportari_anuale Bunea, I. (2023). Decizie-şoc. Gazeta Sporturilor dispare de pe print. Cătălin Tolontan, înlăturat de la conducerea editorială a publicaţiei, Pagina de Media press article, available at https://www.paginademedia.ro/stiri-media/gazeta-sporturilor-se-inchide-pe-print-21367658
]Search in Google Scholar
[
Chaffeym D., Ellis-Chadwich, F., Mercanti-Guerin, M., Isaac, H., and Volle, P. (2017). Marketing digital. Pearson
]Search in Google Scholar
[
Chiou, L., & Tucker, C. (2017). Content aggregation by platforms: The case of the news media. Journal of Economics & Management Strategy, 26(4), 782-805. https://doi.org/10.1111/jems.12207
]Search in Google Scholar
[
Codău, A., (2014). Printed Media in Romania, Between Communication Exigencies and Economic Needs. Ovidius University Annals, Economic Sciences Series, vol. 0(3), pages 5-10
]Search in Google Scholar
[
Dina, R., Teodorescu, I., (2014). Digital Publishing in Romania: A focus on trends, challenges and opportunities. In Globalization and Intercultural Dialogue: Multidisciplinary Perspectives, Boldea, I (editor)., 861-867
]Search in Google Scholar
[
Edelman, B., Ostrovsky, M., and Schwarz, M., (2007). Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords. American Economic Review, 97(1), 242 – 259. https://doi.org/10.1257/aer.97.1.242
]Search in Google Scholar
[
Eouzan, G., Dupuis, J., and Michalon, C. (2016). Webmarketing. Editions Eni
]Search in Google Scholar
[
George, L. M., and Hogendorn, C. (2012). Aggregators, search and the economics of new media institutions. Information Economics and Policy, 24(1), 40-51. https://doi.org/10.1016/j.infoecopol.2012.01.005
]Search in Google Scholar
[
Gerardin, D., and Katsifis, D., (2019). An EU competition law analysis of online display advertising in the programmatic age. European Competition Journal, 15:1, 55-96. https://doi.org/10.1080/17441056.2019.1574440
]Search in Google Scholar
[
Goldfarb, A., Greenstein, S.M., and Tucker, C.E., (2015). Economic Analysis of the digital economy. The University of Chicago Press
]Search in Google Scholar
[
Grancea, F. (2017). Journalism in Romania vs. Journalism in Japan: How Much Can We Blame the Technology for the Implosion of Romanian Newspapers. O, ziarul meu article, Available at http://www.rebe.rau.ro/RePEc/rau/cbccsr/2017-1/8.1_2017_Grancea_F.pdf
]Search in Google Scholar
[
Hirth, J. (2017). Le data marketing. Editions Eyrolles
]Search in Google Scholar
[
Incorporated Society of British Avertisers, (2020). Programmatic Supply Chain Transparency Study, Available at: https://www.isba.org.uk/system/files/media/documents/2020-12/executive-summary-programmatic-supply-chain-transparency-study.pdf
]Search in Google Scholar
[
Jeon, D. S. (2021). Market power and transparency in open display advertising–a case study. Final Report of the European Commission, Expert Group for the Observatory on the Online Platform Economy. Available at: https://publications.utcapitole.fr/id/eprint/43644/1/redirection/document/market_power_and_transparency_in_open_display_advertising_-_a_case_study_1B616F38-DC3C-E5C3-228F07A6581DD322_73963.pdf
]Search in Google Scholar
[
Mansour, Y., Muthukrishnan, S., & Nisan, N. (2012). Doubleclick ad exchange auction. arXiv preprint, arXiv:1204.0535.
]Search in Google Scholar
[
Mayer, O. (2016). Web Analytics. Editions Eni
]Search in Google Scholar
[
Musku, U., and Yadav, P. (2021). Supply Path Optimization in Video Advertising Landscape. Advances in Computing and Data Sciences: 5th International Conference, ICACDS 2021 Revised Selected Papers, Part I 5 (pp. 488-499)
]Search in Google Scholar
[
Orosz, A., (2023), Mi-e teamă să o spun, dar probabil că urmează Libertatea. RFI România press article, Available at: https://www.rfi.ro/social-161121-teama-spun-probabil-urmeazalibertatea-interviu
]Search in Google Scholar
[
Pastor, A., Cuevas, R., Cuevas, A. and Azcorra, A., (2020). Establishing Trust in Online Advertising with Signed Transactions. IEEE Access, vol. 9, pp. 2401-2414. https://doi.org/10.1109/ACCESS.2020.3047343
]Search in Google Scholar
[
Petcu, M. (2014). Mass Media and the Internet Challenges–Romanian Experience. Procedia-Social and Behavioral Sciences, 163, 7-11. https://doi.org/10.1016/j.sbspro.2014.12.279
]Search in Google Scholar
[
Renaud, J.F., (2017). Les achats programmatiques : Comprendre les enjeux. HEC Montreal, Gestion, 42(2), 106 – 109. https://doi.org/10.3917/riges.422.0106
]Search in Google Scholar
[
Seceleanu, A. (2009). The Romanian media market: Juridical and economic aspects. Central European Journal of Communication, 2(02), 115-161.
]Search in Google Scholar
[
Srinivasan, D., (2020). Why Google Dominates Advertising Markets: Competition Policy Should Lean on the Principles of Financial market Regulation. Stanford Technology Law Review, 24(1)
]Search in Google Scholar
[
Stern, L.W, El-ansary, A.I., and Coughlan, A.T. (1996). Marketing channels. Prentice Hall International
]Search in Google Scholar
[
Tudorică, I. (2018). Dragoş Stanca: Ştie Facebook cu cine votez? Cu o probabilitate de peste 90%, da !. Economica.net press article, available at: https://www.economica.net/dragos-stancastie-facebook-cu-cine-votez-cu-o-probabilitate-de-peste-90prc-da_151707.html
]Search in Google Scholar
[
Ungureanu, A., and Popescu, D. L. (2022). Online Advertising – History, Evolution and Challenges. Revista Economica, 74(3).
]Search in Google Scholar
[
United States department of Justice et al. versus Google LLC (2023). Case 1:23-cv-00108-LMB-JFA. Available at: https://fingfx.thomsonreuters.com/gfx/legaldocs/lgvdkjqjnpo/2023.03.23_Google%20Rule%2016(b)%20Brief.pdf
]Search in Google Scholar
[
Urs, N. (2013). Internetul şi schimbările în presa scrisă. ME. DOK Média-Történet-Kommunikáció, 8(1), 97-104.
]Search in Google Scholar
[
Zubascu, F. V. (2013). Media independence and democracy: Influential relations between journalists, politicians, ownership and advertisers in Romania. A Thesis, Department of Political Science, Central European University.
]Search in Google Scholar
