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Studies in Business and Economics
Volume 17 (2022): Issue 3 (December 2022)
Open Access
Consumer Behavior and Competition-Factors of a Successful Marketing Strategy
Oana Duralia
Oana Duralia
Lucian Blaga University of Sibiu
Romania
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Duralia, Oana
Jan 27, 2023
Studies in Business and Economics
Volume 17 (2022): Issue 3 (December 2022)
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Published Online:
Jan 27, 2023
Page range:
70 - 79
DOI:
https://doi.org/10.2478/sbe-2022-0046
Keywords
competition
,
competitive advantage
,
strategic marketing
,
consumer behavior
,
positioning
© 2022 Oana Duralia, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
