[
Abdullah, A., Ahmad, R.A., Nurul, F., Ahmad, F., Nur, S., Mohd, I. (2019). Consumers’ Behaviour in Decision Making Towards Bakery Products in Section 13, shah Alam, Journal of Management and Science, Vol. 17, no.2, pp.10-22.
]Search in Google Scholar
[
Adam, I., Hiamey, S. E., Afenyo, E. A. (2014). Students’ food safety concerns and choice of eating place in Ghana, Food Control, Vol.43, pp. 135-141.
]Search in Google Scholar
[
Adam, N. & Attila, K. (2017). Generation Alpha: Marketing or Science?, Acta Technologica Dubnicae, Vol.7, No.1, pp.107-115. http://doi:10.1515/atd-2017-000710.1515/atd-2017-0007
]Search in Google Scholar
[
Aditya, D.P, & Reza, A.N. (2017). Young-adult fashion costumer psychographics segmentation; Bandung case study, Journal of Business and management, Vol. 6, no.1, pp.1-20.
]Search in Google Scholar
[
American Baker’s Association. (2019). American Bakers Association Unveils Most In-Depth Study on Gen Z Consumers Habits; Reveals Millennial Perceptions of Baked Goods, available online at http://www.perishablenews.com/bakery/american-bakers-association-unveils-most-in-depth-study-on-gen-zconsumers-habits-reveals-millennial-perceptions-of-baked-goods/
]Search in Google Scholar
[
Asia Food Industry. (2020). The Evolution of Snack Trends in Asia-Pacific, available online at https://apfoodonline.com/industry/the-evolution-of-snack-trends-in-asia-pacific/
]Search in Google Scholar
[
Bangkokpost. (2018). Capital’s original CBD set to rise again, available online at https://www.bangkokpost.com/business/1426206/capitals-original-cbd-set-to-rise-again
]Search in Google Scholar
[
Blackwell, R.D.; Miniard, P.W.; Engel, J.F. (2013). Consumer behavior. Sao Paulo: Cengage Learning
]Search in Google Scholar
[
Chiang, H. S, Chin, H. T, Ming, H. C & Wan, Q. L. (2019). U.S. Sustainable Food Market Generation Z Consumer Segments, Journal of Sustainability, Vol. 11, no. 3607, pp.1-14. http://doi:10.3390/su1113360710.3390/su11133607
]Search in Google Scholar
[
Collins. (2020). Definition of ‘bakery’, available online at https://www.collinsdictionary.com/dictionary/english/bakery
]Search in Google Scholar
[
Constantinos, V., Nikolaos, S. & Anestis, K. F. (2017). Generation Z consumers’ expectations of interactions in smart retailing: A future agenda, Journal of Computer in Human Behavior, Vol. 77, pp. 374 - 381. http://dx.doi.org/10.1016/j.chb.2017.01.05810.1016/j.chb.2017.01.058
]Search in Google Scholar
[
Culture Trips. (2020.) The Best Neighborhoods in Bangkok for Young Professionals, available online at https://theculturetrip.com/asia/thailand/articles/the-best-neighborhoods-inbangkok-for-young-professionals/
]Search in Google Scholar
[
Department of Business Development. (2020). DBD Datawarehouse, available online at https://datawarehouse.dbd.go.th/
]Search in Google Scholar
[
Emily, H. (2016). Baking Ingredients & Function: A Breakdown, available online at https://ueat.utoronto.ca/baking-ingredients-function/
]Search in Google Scholar
[
Fleischmann’s (2020). Baking Ingredient, available online at https://www.breadworld.com/education/baking-ingredients/
]Search in Google Scholar
[
Fresh Property. (2017). Where is Bangkok’s Central Business District?, available online at https://freshbangkok.com/bangkoks-central-business-district-2/
]Search in Google Scholar
[
Geci, A., Nagyova, L., Rybanska, J. (2017). Impact of sensory marketing on consumer’s buying behaviour, Potravinarstvo Slovak Journal of Food Sciences, Vol.11, no.1, pp.709 717. https://doi.org/10.5219/83510.5219/835
]Search in Google Scholar
[
Goliam, J., Nagyva, L., Andocsova, A., & Zajac, P., Palkovic, J. (2018). Food safety from consumer perspective: health safety, Potravinarstvo Slovak Journal of Food Sciences, Vol.12, no.1, pp.313 - 322. https://doi.org/10.5219/91710.5219/917
]Search in Google Scholar
[
H, K., Souji, G., R. P., (2011). A study on factors influencing generation y’s food preferences with special reference to Kula Lumpur, Malasia, Zenith International Journal of Business Economic & Management Research, Vol.1, no.3, pp.1-14.
]Search in Google Scholar
[
Hes, A. (2009). Consumer behaviour in the process of food buying, Czech Republic, Alfa Nakldatelstvi.
]Search in Google Scholar
[
Hitesh, B. (2018). AIO – activities, interests and opinions, available online at https://www.marketing91.com/aio-activities-interests-opinions/
]Search in Google Scholar
[
Hulya, G., Fidan, M.K., Mevlut, G., Metin, G.A. (2017). Bakery products consumption and consumers’ awareness in urban areas of Isparta city, Turkey. Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development, Vol.17, no.2, pp.137-146.
]Search in Google Scholar
[
John, S. (2020). Types of Bakery Products, available online at https://www.leaf.tv/articles/types-of-bakery-products/
]Search in Google Scholar
[
Jung, S.H. (2014). Research on the relationship between recognition level and confidence, purchase attitude about nutrition labeling information of bakery products, Korean Journal of Human Ecology, Vol.23, no.1, pp.123-136.
]Search in Google Scholar
[
Kristen, M. R. (2011). Generation Y Consumer Choice for Organic Foods, available online at http://www.semanticscholar.org.
]Search in Google Scholar
[
Kristine S. (2019). Millennials and Gen Zs buy bread and sweets goods weekly: ABA Report, available online at http://www.bakeryandsnacks.com/Article/2019/05/01/Millennials-and-Gen-Zs-buy-bread-and-sweet-goods-weekly-ABAreport
]Search in Google Scholar
[
Kubicova, L. (2008). The development of consumer demand for good, Nitre, Slovakia.
]Search in Google Scholar
[
Lima, F. et al. (2014). Impact of Nutritional Information in the Behavior of Restaurant Consumers, Organizacoes Rurais & Agroindustriais, Lavras, Vol.16, no.3, pp.404-416.
]Search in Google Scholar
[
Ľubica, K. Kristína, P. Zdenka, K. & Ingrida, K. (2020). Slovak Consumers´ Perception of Bakery Products and Their Offer in Retails, Slovak journal of food science, Vol.14, pp.24 - 32 http://doi:10.5219/124010.5219/1240
]Search in Google Scholar
[
Milan, G.S.et al. (2013). The Image Configuration of a Shopping Center in The Perception of Local Consumers, REAd – Revista Eletronica de Administracao, Vol.74, no.1, pp.83-114.
]Search in Google Scholar
[
Millennial Marketing. (2020). Gen Y Food Preferences: You Are What You Eat, available online at http://www.millennialmarketing.com/2009/08/gen-y-food-preferences-you-are-what-youeat/
]Search in Google Scholar
[
Miranda, F.J. et al. (2014). Using social networks site in the purchasing decision process. International Journal of E-Business Research, Vol.10, no.3, pp.18-35.10.4018/ijebr.2014070102
]Search in Google Scholar
[
N, R., & SA, M.A. (2016). Factors affecting consumer buying behavior. International Journal of Applied Research, 2(10), 76.80.
]Search in Google Scholar
[
Nagyova, L., Sdliakova, I., Holiencinova, M. (2014). Behavioural Studies of external attributes of bread and pastry in Slovak Republic, Zeszyty Naukowe Szkoly Glownej Gospodarstwa Wiejskiego w Warszawie, Vol.61, no.12, pp.142-152
]Search in Google Scholar
[
Novozymes. (2020). Three consumer trends for the baking industry to watch, available online at https://new.novozymes.com/foodbeverages/baking/consumer-trends-baking-industry
]Search in Google Scholar
[
Paul, S. (2020). Baking. available online at https://www.britannica.com/topic/baking
]Search in Google Scholar
[
Polakevicova, I. (2015). Application of transactional analysis into the field of marketing communication, Nitra: UFK
]Search in Google Scholar
[
Rovný, P., Appel, F., Balmann, A., Ostermeyer, A., Schaft, F., Székely, E., Kekäle, T., Lehtola, K., Berg, P., Sulewski, P., Wąs, A., Gebska, M., Frech, B., Liebl, H., Schanrzenberger, L.S., Nagyová, Ľ., Kádeková, Z., Kleinová, K., Chovanová Supeková, S., Kubicová, Ľ., Lušňáková, Z. (2010). Food chain management – European experiences and local solutions, Graz: Mail Boxes Etc.
]Search in Google Scholar
[
Rybanská, J., Nagyová, Ľ., Košičiarová, I. (2014). Sensory marketing: sensory perceptions and emotions as the key factors influencing consumer behaviour and decision-making. Marketing Identity. Trnava, Slovakia: University of Ss. Cyril and Methodius, pp.198-215.
]Search in Google Scholar
[
Samuel, A. M. (2020). Baking, available online at https://www.britannica.com/topic/baking#ref501342
]Search in Google Scholar
[
Sata, M. (2013). Factors affecting consumer buying behavior of mobile phone devices, Mediterranean Journal of Social Sciences, Vol.4, no.12, pp.103-112.
]Search in Google Scholar
[
Saurabh, K. S. & Medha, S. (2017). The Characterization of Cohorts: A Review of Generations Y & Z, SMS Journal of Entrepreneurship & Innovation, Vol.3, no.2, pp.70-78 http://doi.org/10.21844/smsjei.v3i02.9732.10.21844/smsjei.v3i02.9732
]Search in Google Scholar
[
Šedík, P., Pocol, C B, Horská, E, Fiore, M (2019). Honey food or medicine? A comparative study between Slovakia and Romania, British Food Journal, Vol.121, no.6, pp.1281-1297 https://doi.org.101108BFJ-12-2018-0813
]Search in Google Scholar
[
Šedík, P., Zagula, G., Ivanišová, E., Kňazovická, V., Horská, E., Kačániová, M. (2018). Nutrition marketing of honey: chemical, microbiological, antioxidant and antimicrobial profile, Potravinarstvo Slovak Journal of Food Sciences, Vol.12, no.1, pp.767 - 774. https://doi.org/10.5219/98810.5219/988
]Search in Google Scholar
[
Shelby. (2019). American Bakers Association Study Illuminates Gen Z Consumer Habits, available online at https://www.theshelbyreport.com/2019/04/10/american-bakers-study-gen-z-millennials/
]Search in Google Scholar
[
Silva, L. A.; Merlo, E.M; Nagano,M.S. Uma. (2012). An analysis of the key elements influencing the decision to purchase private label products in supermarket, REAd- Revista Eltronica de Administracao, Vol.71, no.1, pp.97–129.
]Search in Google Scholar
[
Skořepa, L., Pícha, K. (2016). Factors of purchase of bread prospect to regain the market share?, Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol.64, no.3,pp.1067-1072.https://doi.org/10.11118/actaun20166403106710.11118/actaun201664031067
]Search in Google Scholar
[
Snack & bakery. (2020). Bakey Products, available online at https://www.snackandbakery.com/topics/6007-bakery-products
]Search in Google Scholar
[
Souki, G,Q. (2003). Marketing Strategies for agents of the beef product chain, Universidade Federal de Lavras.
]Search in Google Scholar
[
Stávková, J., Stejskal, L., Toufarová, Z. (2008). Factors influencing consumer behaviour, Agricultural Economics, Vol.54, no.6, pp.276 - 284. https://doi.org/10.17221/283-AGRICECON10.17221/283-AGRICECON
]Search in Google Scholar
[
Thailandguru. (2018). The Bangkok Central Region and Central Business District (CBD), available online at https://www.thailandguru.com/houses-apartments-for-rent-onsukhumvit-in-bangkok.html
]Search in Google Scholar
[
Uguru,L C.’ NNachi, R.A.; Nkwagu, L.C. (2015). Cost Implication of Packaging and Labeling on Profitability of Bakery Firms in Ebony State, Nigeria, European Journal of Business and Management, Vol.7, no.12, pp.12-18.
]Search in Google Scholar
[
Wikipedia. (2020). Bakery. available online at https://en.wikipedia.org/wiki/Bakery
]Search in Google Scholar
[
Will, K. (2020). Activities, Interests, and Opinions (AIO), available online at https://www.investopedia.com/terms/a/activities-interests-and-opinions.asp
]Search in Google Scholar