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Determinants of Consumer Attitudes Towards Social Media Advertising: Evidence from the Turkish Airline Industry

Bakir Mahmut

Bakir Mahmut

Samsun UniversityTurkey
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Mahmut, Bakir
, 
Korkmaz Huseyin

Korkmaz Huseyin

Istanbul UniversityTurkey
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Huseyin, Korkmaz
, 
Sak Fatma Selin

Sak Fatma Selin

Necmettin Erbakan UniversityTurkey
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Selin, Sak Fatma
 and 
Atalik Ozlem

Atalik Ozlem

Eskişehir Technical UniversityTurkey
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Ozlem, Atalik
  
May 31, 2022
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Published Online: May 31, 2022
Page range: 5 - 23
DOI: https://doi.org/10.2478/sbe-2022-0001
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© 2022 Bakir Mahmut et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
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English
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Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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