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Journals
Studies in Business and Economics
Volume 16 (2021): Issue 1 (April 2021)
Open Access
Online Marketing Research - Roles in Generating Customer Insights
Chandra Mandal Pratap
Chandra Mandal Pratap
Indian Institute of Management
India
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Pratap, Chandra Mandal
May 26, 2021
Studies in Business and Economics
Volume 16 (2021): Issue 1 (April 2021)
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Published Online:
May 26, 2021
Page range:
147 - 161
DOI:
https://doi.org/10.2478/sbe-2021-0012
Keywords
Data Collection
,
Quantitative Research
,
Qualitative Research
,
Online Survey
,
Focus Group
,
Internet
,
Data Security
,
Data Privacy
© 2021 Chandra Mandal Pratap, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
