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Studies in Business and Economics
Volume 16 (2021): Issue 1 (April 2021)
Open Access
Changes in Brand-Related Consumer Loyalty in the Current Pandemic Context
Oana Duralia
Oana Duralia
Lucian Blaga University of Sibiu
Romania
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Duralia, Oana
May 26, 2021
Studies in Business and Economics
Volume 16 (2021): Issue 1 (April 2021)
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Published Online:
May 26, 2021
Page range:
68 - 80
DOI:
https://doi.org/10.2478/sbe-2021-0006
Keywords
relational marketing
,
consumer satisfaction
,
brand equity
,
brand loyalty
© 2021 Oana Duralia, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
