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Consumers’ Purchase Intentions Towards Novel Dairy Products: Evidence from Greece and Serbia

Milijevic Srdjan

Srdjan, Milijevic

,

Sklavounos Nikolaos

Nikolaos, Sklavounos

and

Rotsios Konstantinos

Konstantinos, Rotsios

Jan 26, 2021

Consumers’ Purchase Intentions Towards Novel Dairy Products: Evidence from Greece and Serbia's Cover Image

Studies in Business and Economics

Volume 15 (2020): Issue 3 (December 2020)

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Published Online: Jan 26, 2021

Page range: 152 - 167

DOI: https://doi.org/10.2478/sbe-2020-0051

Keywords
Consumers’ Purchase Intentions, Theory of Planned Behavior, Food Neophilia, Product Knowledge, Health Consciousness, Social Contacts, Price Perception

© 2020 Milijevic Srdjan et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Language:: English

Publication timeframe:: 3 times per year
Journal Subjects:: Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship

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