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Studies in Business and Economics
Volume 14 (2019): Issue 2 (August 2019)
Open Access
Consumer Resistance to Innovation in the Fashion Industry
Puiu Ionela-Andreea
Puiu Ionela-Andreea
The Bucharest University of Economic Studies
Romania
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Ionela-Andreea, Puiu
Sep 16, 2019
Studies in Business and Economics
Volume 14 (2019): Issue 2 (August 2019)
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Published Online:
Sep 16, 2019
Page range:
127 - 140
DOI:
https://doi.org/10.2478/sbe-2019-0030
Keywords
Innovation Resistance
,
Status-quo Bias
,
Fashion Industry
,
Exploratory Factor Analysis
,
Structural Equation Modelling
© 2019 Puiu Ionela-Andreea, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
