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The Importance of Brand Image on Consumer Purchase Attitude: A Case Study of E-Commerce in Taiwan

Cheng-Ta Lin Lin

Cheng-Ta Lin Lin

National Cheng Kung University,Tainan, Taiwan
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Lin, Cheng-Ta Lin
 and 
Shuang-Shii Chuang

Shuang-Shii Chuang

National Cheng Kung University,Tainan, Taiwan
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Chuang, Shuang-Shii
  
Jan 18, 2019
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Published Online: Jan 18, 2019
Page range: 91 - 104
DOI: https://doi.org/10.2478/sbe-2018-0037
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© 2019 Cheng-Ta Lin Lin, Shuang-Shii Chuang, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Language:
English
Publication timeframe:
3 times per year
Journal Subjects:
Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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