[
Apostu, C., (2009). Romanian Online Advertising Market: Formats, Effects, Players and Trends. Proceedings of IECS 2019, pp. 12–20
]Search in Google Scholar
[
Bader, S. and Sîrb, C. (2021). Particularităţile presei online din România: dinamică și concepte. Tritonic Books.
]Search in Google Scholar
[
Biroul Român de Audit Transmedia (2022). Tendințe și evoluții ale pieței de publi citate. 2022 semestrul I. BRAT industry report
]Search in Google Scholar
[
Budac, C. (2018). Linking Online Marketing Practices in Romania to Global Trends. Emerging Issues in the Global Economy: 2017 International Economics Conference in Sibiu (IECS), pp. 83–91
]Search in Google Scholar
[
Chambers, S. (2020). Truth, Deliberative Democracy, and the Virtues of Accu racy: Is Fake News Destroying the Public Sphere?. Political Studies, 69(1), pp. 147–163
]Search in Google Scholar
[
Comănescu, A. Ș., (2021). Post-pandemic challenges and evolutions for the Romanian e-commerce market. Ovidius University Annals, Economic Sciences Series, Volume XXI, Issue 2
]Search in Google Scholar
[
Daidj,N., Delecolle, T., Diridollou, C. and Morin, C., (2017). Transformation digitale et avènement des plateformes programmatiques : La publicité digitale en question’’. Management Prospective 2017/4, 131–151
]Search in Google Scholar
[
Dina, R., Teodorescu, I., (2014). Digital Publishing in Romania: A focus on trends, challenges and opportunities. Globalization and Intercultural Dialogue: Multi-disciplinary Perspectives
]Search in Google Scholar
[
Dumitrasciuc, L. F., Cara, C., (2020). Implementation of the GDPR in the Romanian Entrepreneurial Business. EUFIRE, pp. 717–725
]Search in Google Scholar
[
Enache, I.C. and Duguleană, L., (2010). The financial crisis impact on the Romanian on-line advertising. Bulletin of the Transilvania University of Braşov, Vol. 3 (52)
]Search in Google Scholar
[
Evans, D.S., (2008). The Economics of the Online Advertising Industry. Review of Network Economics, 7(3)
]Search in Google Scholar
[
Florea, N.V., Ionescu, C.A., Duică, M.C., Căpușneanu, S., Paschia, L., Stănescu, S.G., and Coman, M.D., (2022). Trends and Perspectives of Romanian E-Commerce Sector Based on Mathematical Simulation. Electronics 2022, 11, 2295.
]Search in Google Scholar
[
Gerardin, D., and Katsifis, D. (2019). An EU competition law analysis of online display advertising in the programmatic age. European Competition Journal, 15:1, 55–96
]Search in Google Scholar
[
Incorporated Society of British Avertisers – ISBA, (2020). Programmatic Supply Chain Transparency Study. Available at: https://www.isba.org.uk/system/files/media/documents/2020-12/executive-summary-programmatic-supply-chain-transparency-study.pdf
]Search in Google Scholar
[
Initiative Media (2025). Romania media factbook. Available at: https://mediafact-book.ro/digital-insights
]Search in Google Scholar
[
Internet Advertising Board Romania (2022). Romanian Online Advertising Industry Survey (ROADS). A PriceWaterhouseCoopers study
]Search in Google Scholar
[
Maldonado, M.A (2019). Understanding Fake News: Technology, Affects, and the Politics of the Untruth. Historia Y Comunicacion Social, 24(2), pp. 533–546
]Search in Google Scholar
[
Mercanti-Guerin, M., and Michael, V. (2016). Publicité digitale. Editions Dunod
]Search in Google Scholar
[
MerchantPro (2025). Ecommerce insights 2025: O lume în schimbare: Ecommerce, încotro?. MerchantPro industry report, available at: https://www.merchant-pro.ro/blog/tendinte/raportul-anual-merchantpro-ecommerce-insights-2025-perspectiva-completa-asupra-anului-2024-analize-si-predictii-pentru-2025
]Search in Google Scholar
[
Pantea, C., Veghes, C., (2009). The Development of Online Advertising on the Romanian Market: From Conceptual Basics to Operational Drivers. Proceedings of IECS 2019, pp. 199–206
]Search in Google Scholar
[
Podaru, D.N., (2023). Study case of developments in Romania’s advertising industry triggered by the COVID-19 pandemic. Anthropological researches and studies, 13(2023)
]Search in Google Scholar
[
Popescu, C.A., Simion, C.P., Popescu, A.M., (2019). Digital Marketing in Romania: An Overview. IBIMA, pp. 5377–5381
]Search in Google Scholar
[
Platon, O. E. (2017). The evolution of e-commerce in Romania. Challenges of the Knowledge Society, 775–779
]Search in Google Scholar
[
PriceWaterhouseCoopers Roumanie (2022). Romanian entertainment and media industry expected to increase by 10 % to EUR 3.4 billion in 2026. PwC press release, available at: https://www.pwc.ro/en/press-room/press-releases-2022/pwc-report--romanian-entertainment-and-media-industry-expected-t.html
]Search in Google Scholar
[
Radbâță, A., (2010). The impact of the financial crisis on the Romanian advertising market. Bulletin of the Transilvania University of Braşov, Vol. 3 (52)
]Search in Google Scholar
[
Ratliff, J. and Rubinfeld, D.L., (2010). Online Advertising: Defining Relevant Markets. Journal of Competition Law and Economics, 1–34
]Search in Google Scholar
[
Rhea, M. J. (1996). ‘’The Emergence of an Advertising Industry in Romania’’. Journal of Euromarketing, 5(2), 53–76
]Search in Google Scholar
[
Știr, M. (2019). ‘’Business to consumer e-commerce in Romania – Evolution and Trends’’. Network Intelligence studies, VII(14)
]Search in Google Scholar
[
Ungureanu, A. (2023). A Micro Economic Analysis of the Romanian Online Advertising Market—Toward More Fair Value Sharing?. In International Conference Economies of The Balkan And Eastern European Countries (pp. 169–188). Cham: Springer Nature Switzerland.
]Search in Google Scholar
[
Ungureanu, A. and Popescu, D.L., 2022. Online Advertising – History, Evolution and Challenges. Revista Economică, 74(3).
]Search in Google Scholar
[
Ungureanu, A., Belaşcu, L., Horobeț, A. and Ionuț, M.C. (2023). Programmatic Advertising and Online Publishers: The Case of Libertatea.ro. Studies in Business and Economics, 18(3), pp. 306–321.
]Search in Google Scholar
[
U.S. Department of Justice (2025). Department of Justice Prevails in Landmark Antitrust Case Against Google. Office of Public Affairs. Press release 25–399.
]Search in Google Scholar
Orcid profile