Open Access

Paracriza Și Riscul Reputaţional. Perspective Asupra Comunicării De Criză În Context Digital

  
Jul 28, 2025

Cite
Download Cover

Arvunescu, V. (2017). Pepsi a retras o reclamă controversată cu modelul Kendall Jenner. Adevărul, 6 aprilie 2017. https://adevarul.ro/showbiz/tv/pepsi-a-retras-oreclama-controversata-cu-modelul-1777270.html Search in Google Scholar

Cerban, M. (2013). Contul de Twitter al Burger King a fost spart de hackeri. Ziarul Financiar, 10 februarie 2013. https://www.zf.ro/zf-24/contul-de-twitter-al-burger-king-a-fost-spart-de-hackeri-10572486 Search in Google Scholar

Chen, F. (2019). Understanding paracrisis communication: Towards developing a framework of paracrisis typology and organizational response strategies [Doctoral dissertation, Texas A&M University]. Search in Google Scholar

Cismaș, D. M. (2015). Managementul reputației în spațiul online. București: Tritonic. Search in Google Scholar

Coombs, W. T. (2022). Effects of the online world on crisis communication and crisis management. In Ongoing crisis communication: Planning, managing, and responding (pp. xx–xx). Sage. Search in Google Scholar

Coombs, W. T., & Holladay, J. S. (2012). The paracrisis: The challenges created by publicly managing crisis prevention. Public Relations Review, 38(3), 408–415. https://doi.org/10.1016/j.pubrev.2012.04.004 Search in Google Scholar

Greenpeace. (2018). Eight years later, palm oil is still a haunting reality. https://www.greenpeace.org/usa/eight-years-later-palm-oil-is-still-a-haunting-reality/ Search in Google Scholar

Hansen, N., Kupfer, A.-K., & Hennig-Thurau, T. (2018). Brand crises in the digital age: The short‐ and long‐term effects of social media firestorms on consumers and brands. International Journal of Research in Marketing, 35, 557–574. https://doi.org/10.1016/j.ijresmar.2018.08.001 Search in Google Scholar

Ilicea, F. (2024). Nestlé adaugă zahăr în laptele pentru sugari. Adevărul, 26 februarie 2024. https://adevarul.ro/stil-de-viata/viata-sanatoasa/nestle-adauga-zahar-inlaptele-pentru-sugari-2355244.html Search in Google Scholar

Mureșan, R. (2022). Efectele negative ale publicității prin social media influencers – două studii de caz. Saeculum, 2(54), 5–12. https://doi.org/10.2478/saec-2022-0013 Search in Google Scholar

Oukropec, J. (2025). Strategic defense against misinformation: Empirical findings on paracrisis responses. International Journal of Strategic Communication, 19(1), 54–85. https://doi.org/10.1080/1553118X.2024.2382984 Search in Google Scholar

Smith, S. B., & Smith, B. G. (2021). What amounts to a paracrisis? Interactivity as a lens for evaluating social media-propagated crises. Journal of Contingencies and Crisis Management, 1–13. https://doi.org/10.1111/1468-5973.12374 Search in Google Scholar

Stack, L. (2018). H&M apologizes after racial image goes viral. The New York Times, 8 ianuarie 2018. https://www.nytimes.com/2018/01/08/business/hm-monkey.html Search in Google Scholar

Wardle, C., & Derakhshan, H. (2017). Information disorder: Toward an interdisciplinary framework. Council of Europe. https://edoc.coe.int/en/media/7495-information-disorder-toward-an-interdisciplinary-framework-for-research-and-policy-making.html Search in Google Scholar