Open Access

Identifying the Golden Disproportion in the Anthropometry of Cartoon Characters and Brand Mascots

   | Dec 26, 2022

Cite

Eco, Umberto, O teorie a semioticii, Editura Trei, Bucureşti, 2008. Search in Google Scholar

Franz, Marie-Louise von, Dimensiuni arhetipale ale psihicului, Editura Herald, București, 2014. Search in Google Scholar

Ghyka, Matila C., Estetica şi teoria artei, Editura Ştiinţifică şi Enciclopedică, Bucureşti, 1981. Search in Google Scholar

Jacobi, Jolande, Complex, arhetip, simbol în psihologia lui C. G. Jung, Editura Trei, București, 2015. Search in Google Scholar

Jung, C. G., Arhetipurile și inconștientul colectiv, Editura Trei, București, 2003. Search in Google Scholar

Kuan-Ju Chen, Art. Humanizing Brands: An Examination of the Psychological Process of Anthropomorphism and its Effects on Consumer Responses, in Rev. Journal of Marketing Management, Vol. 5, nr. 2, December 2017, Published by American Research Institute for Policy Development. Search in Google Scholar

Morariu, Vasile.V., Card, Charles R., Art. The Archetypal Hypothesis of C.G. Jung and W. Pauli and the Number Archetypes: an Extension of the Concept to the Golden Number, Rev. Paideusis, Journal for Interdisciplinary and Cross-Cultural Studies, nr.1, Saint Mary’s University, Halifax, 1998. Search in Google Scholar

Pairoa, Isari; Arunrangsiwed, Proud, Art. The Effect of Brand Mascots on Consumers’ Purchasing Behaviors, in Rev. World Academy of Science, Engineering and Technology International Journal of Economics and Management Engineering Vol:10, No:5, 2016. Search in Google Scholar

Souzenelle, Annick de, Simbolismul corpului uman, Editura Herald, București, 2019. Search in Google Scholar

Stănese, Radu, Introducere în antropometria comparată, Editura ULBS, Sibiu, 2014. Search in Google Scholar

Stănese, Radu, Corpus Media. Gimnosofii ca propedeutică pentru o antropologie a nudului, Editura Eikon, București, 2017. Search in Google Scholar

Berezka Svetlana, Sheresheva Marina, Galkina Natalia, Zhigulskaya Daria, Gorbunova Anastasia (2019), Understanding the role of brand mascots using consumer neuroscience research methods. Proceedings of the European Marketing Academy, 48th, http://proceedings.emac-online.org/pdfs/A2019-9200.pdf Search in Google Scholar

Hyejin Han, Conference: The Proportion of Characters for Animation, The 6th International Symposium on Advanced and Applied Convergence, ISAAC, November 2018, At: Soongsil University, https://www.researchgate.net/publicati,on/328851953_The_Proportion_of_Characters_for_Animation Search in Google Scholar

Islam M. Tanvirul, Nahiduzzaman Kaiser M., Why Yong Peng, Ashraf Golam, Art. Informed character pose and proportion design, in Rev. The Visual Computer, no. 27(4), April 2011. https://www.researchgate.net/publication/220067721_Informed_character_pose_and_proportion_design10.1007/s00371-011-0545-3 Search in Google Scholar

Laksmidewi, D., Susianto, H., and Afiff, A.Z. (2017), Art. Anthropomorphism in advertising: The effect of anthropomorphic product demonstration on consumer purchase intention, in Rev. Asian Academy of Management Journal, 22 (1). https://doi.org/10.21315/aamj2017.22.1.1 Search in Google Scholar

Rauschnabel, Philipp A., Ahuvia, Aaron C., Art. You’re so lovable: Anthropomorphism and brand love, in Rev. Journal of Brand Management (2014) 21. https://link.springer.com/article/10.1057/bm.2014.14 Search in Google Scholar

https://www.animationmagazine.net/top-stories/a-tale-of-two-walts/ Search in Google Scholar

http://www.camembert-museum.com/pages/illustrateurs-publicitaires/benjamin-rabier-1864-1939.html Search in Google Scholar

https://chuckjones.com/characters/sylvester/ Search in Google Scholar

http://www.gamecubicle.com/features-mario-nintendo_shining_star.htm Search in Google Scholar

https://studioimagic.ro/studii/ Search in Google Scholar

https://triviahappy.com/articles/the-exciting-life-of-the-little-guy-next-tothe-bic-logo Search in Google Scholar

eISSN:
2601-1182
Languages:
English, German, French