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SAECULUM
Volume 50 (2020): Issue 2 (December 2020)
Open Access
Advertising and neuroscience. Aspects of the consumers’ behaviour
Doriana Gîrniceanu
Doriana Gîrniceanu
Universitatea „Lucian Blaga” din Sibiu
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Gîrniceanu, Doriana
Dec 28, 2020
SAECULUM
Volume 50 (2020): Issue 2 (December 2020)
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Published Online:
Dec 28, 2020
Page range:
174 - 183
DOI:
https://doi.org/10.2478/saec-2020-0028
Keywords
advertising
,
neuroscience
,
psychosociology
,
neuromarketing
,
consumers
© 2020 Doriana Gîrniceanu, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
