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Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
Open Access
AI-Driven Predictive Customer Analytics for Forecasting Behavior, Churn and Future Buying Patterns
Dragoș Bujor
Dragoș Bujor
Bucharest University of Economic Studies
Bucharest, Romania
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Bujor, Dragoș
and
Andreea Bianca Ene Constantin
Andreea Bianca Ene Constantin
Bucharest University of Economic Studies
Bucharest, Romania
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Ene Constantin, Andreea Bianca
Jul 24, 2025
Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
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Published Online:
Jul 24, 2025
Page range:
981 - 994
DOI:
https://doi.org/10.2478/picbe-2025-0077
Keywords
artificial intelligence
,
customer
,
future buying patterns
,
consumption behavior
,
sustainable development
© 2025 Dragoș Bujor et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
