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Journals
Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
Open Access
Performance Analysis of Data Balancing Methods for Churn Prediction
Yanka Aleksandrova
Yanka Aleksandrova
University of Economics-Varna
Bulgaria
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Aleksandrova, Yanka
and
Desislava Koleva
Desislava Koleva
University of Economics-Varna
Bulgaria
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Koleva, Desislava
Jul 24, 2025
Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
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Published Online:
Jul 24, 2025
Page range:
944 - 957
DOI:
https://doi.org/10.2478/picbe-2025-0074
Keywords
churn prediction
,
machine learning
,
data balancing techniques
,
SMOTE
,
SMOTEENN
,
ensemble machine learning
© 2025 Yanka Aleksandrova et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
