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An Empirical Analysis about Romanian Soccer Consumers and Their Perception on Superliga Branding and Engagement Impact

Cristian Dragoș Gheorghe

Cristian Dragoș Gheorghe

Bucharest University of Economic StudiesBucharest, Romania
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Gheorghe, Cristian Dragoș
, 
Paul-Tiberius Coman

Paul-Tiberius Coman

Bucharest University of Economic StudiesBucharest, Romania
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Coman, Paul-Tiberius
 and 
Alexandru Mihai Matac

Alexandru Mihai Matac

Bucharest University of Economic StudiesBucharest, Romania
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Matac, Alexandru Mihai
  
Jul 24, 2025
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Published Online: Jul 24, 2025
Page range: 856 - 864
DOI: https://doi.org/10.2478/picbe-2025-0067
Keywords
© 2025 Cristian Dragoș Gheorghe et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Business and Economics, Political Economics, Political Economics, other, Business Management, Business Management, other, Industrial Chemistry, Energy Harvesting and Conversion
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