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<p>More and more corporations are adopting a hybrid work style in which employees can work both at the office and at home. The popularity of the hybrid workplace is a result of the Covid-19 pandemic crisis and one of the components of the hybrid work mode is the internal organizational communication platform without which the hybrid work mode could not exist However, internal platforms for corporate online organizational communication are not tailored to the needs of employees. Thus, this study outlines the characteristics that an internal communication platform between employees of a corporation must have to meet their needs. To find out which characteristics are important for the employees of a corporation, adequate data has been collected using a Kano questionnaire distributed online and analysed with the Kano quantitative method. The main result of the research is that the characteristics of the communication platform between employees must focus on meeting their psychological needs (e.g., the need for socialization, for recognition, to be motivated, etc.). The present paper provides a new perspective on how to communicate in organizations, focusing on the psychological needs of corporate employees since in the new hybrid era, meeting these needs with the help of online organizational communication is more important than technical attributes.</p>
</abstract>

More and more corporations are adopting a hybrid work style in which employees can work both at the office and at home. The popularity of the hybrid workplace is a result of the Covid-19 pandemic crisis and one of the components of the hybrid work mode is the internal organizational communication platform without which the hybrid work mode could not exist However, internal platforms for corporate online organizational communication are not tailored to the needs of employees. Thus, this study outlines the characteristics that an internal communication platform between employees of a corporation must have to meet their needs. To find out which characteristics are important for the employees of a corporation, adequate data has been collected using a Kano questionnaire distributed online and analysed with the Kano quantitative method. The main result of the research is that the characteristics of the communication platform between employees must focus on meeting their psychological needs (e.g., the need for socialization, for recognition, to be motivated, etc.). The present paper provides a new perspective on how to communicate in organizations, focusing on the psychological needs of corporate employees since in the new hybrid era, meeting these needs with the help of online organizational communication is more important than technical attributes.

Features of an Internal Communication Platform for Corporate Employees. Meeting the Needs of Employees in a Hybrid Era

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution 4.0 International License.

More and more corporations are adopting a hybrid work style in which employees can work both at the office and at home. The popularity of the hybrid workplace...

Features of an Internal Communication Platform for Corporate Employees. Meeting the Needs of Employees in a Hybrid Era

Published Online: Jul 03, 2024

Page range: 2997 - 3006

DOI: https://doi.org/10.2478/picbe-2024-0247

Keywords
hybrid work, online platform, employee needs, corporate communication, internal communication

© 2024 Rebecca Chincea et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Features of an Internal Communication Platform for Corporate Employees. Meeting the Needs of Employees in a Hybrid Era

Published Online: Jul 03, 2024

Page range: 2997 - 3006

DOI: https://doi.org/10.2478/picbe-2024-0247

Keywordshybrid work, online platform, employee needs, corporate communication, internal communication

© 2024 Rebecca Chincea et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
hybrid work, online platform, employee needs, corporate communication, internal communication