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Proceedings of the International Conference on Business Excellence
Volume 18 (2024): Issue 1 (June 2024)
Open Access
The Role of AI in Content Development among Romanian Small Businesses
Adriana Tulbure
Adriana Tulbure
Transilvania University of Brașov
Brașov, România
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Tulbure, Adriana
,
Anca Popescu
Anca Popescu
Transilvania University of Brașov
Brașov, România
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Popescu, Anca
and
Nicoleta Andreea NeacȘu
Nicoleta Andreea NeacȘu
Transilvania University of Brașov
Brașov, România
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NeacȘu, Nicoleta Andreea
Jul 03, 2024
Proceedings of the International Conference on Business Excellence
Volume 18 (2024): Issue 1 (June 2024)
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Published Online:
Jul 03, 2024
Page range:
2353 - 2364
DOI:
https://doi.org/10.2478/picbe-2024-0199
Keywords
artificial intelligence
,
content marketing
,
digitalization
,
small businesses
,
digital marketing
,
artificial intelligence tools
© 2024 Adriana Tulbure et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
