<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Corporate Social Responsibility (CSR) initiatives encourage environmental preservation, economic viability and customer engagement. This study focuses on the potential transformation brought by such projects using a case analysis of Corona’s Plastic Collection Tournament. It evaluates how effective monetary rewards can be in promoting conservation among locals through involving them in scavenging plastic wastes for sale instead of relying entirely on fishing. The success of the event at incentivizing plastic retrieval is measured against what fishermen normally earn from their trade, underlining the financial feasibility of eco-friendly actions. Additionally, it looks into how teaming up with Mexico Recicla (one of Mexico’s largest recycling firms) can help members access new revenue streams.</p>
</abstract>

Corporate Social Responsibility (CSR) initiatives encourage environmental preservation, economic viability and customer engagement. This study focuses on the potential transformation brought by such projects using a case analysis of Corona’s Plastic Collection Tournament. It evaluates how effective monetary rewards can be in promoting conservation among locals through involving them in scavenging plastic wastes for sale instead of relying entirely on fishing. The success of the event at incentivizing plastic retrieval is measured against what fishermen normally earn from their trade, underlining the financial feasibility of eco-friendly actions. Additionally, it looks into how teaming up with Mexico Recicla (one of Mexico’s largest recycling firms) can help members access new revenue streams.

Economic Incentives for Environmental Conservation via Corporate Social Responsibility: Case Study of Corona’s Plastic Retrieval Tournament

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution 4.0 International License.

Corporate Social Responsibility (CSR) initiatives encourage environmental preservation, economic viability and customer engagement. This study focuses on the...

Economic Incentives for Environmental Conservation via Corporate Social Responsibility: Case Study of Corona’s Plastic Retrieval Tournament

Published Online: Jul 03, 2024

Page range: 1989 - 1995

DOI: https://doi.org/10.2478/picbe-2024-0168

Keywords
Environmental conservation, Social rights, Corporate Branding, Sustainability Initiatives, Plastic Retrieval, Sustainable Economic Transitions

© 2024 Alexandru-Florin Preda et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Economic Incentives for Environmental Conservation via Corporate Social Responsibility: Case Study of Corona’s Plastic Retrieval Tournament

Published Online: Jul 03, 2024

Page range: 1989 - 1995

DOI: https://doi.org/10.2478/picbe-2024-0168

KeywordsEnvironmental conservation, Social rights, Corporate Branding, Sustainability Initiatives, Plastic Retrieval, Sustainable Economic Transitions

© 2024 Alexandru-Florin Preda et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Environmental conservation, Social rights, Corporate Branding, Sustainability Initiatives, Plastic Retrieval, Sustainable Economic Transitions