<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Digitisation is a constant of contemporary life. The generation most accustomed to using online resources and electronic devices is that of Millennials.Considered a rebel generation, Millennials have strong believes and values, are deeply connected to their peers and to the world, and also, important users of electronic devices and online sources for entertainment purposes. Although considered a labor industry, tourism is increasingly adapting to the new trends of the activity’s digitisationThe paper presents two types of researches. The first one aims to emphasize Millennials’ habits in the tourism consumption. In this respect, the results of a qualitative research were presented. The second objective highlights which are the most famous museums in Romania and evaluates the 11 selected museums based on specific criteria on their digitisation progress. At the same time, the 11 museums were assessed based on the number of reviews and the average scores recorded on Google and TripAdvisor platforms. The results obtained show a little interest of the millennial consumers in applying digital techniques for visiting tourist attractions, mainly museums. They majority considers virtual visits as temporary habits, and only as a consequence of crisis situations. On the other hand, the process of Romanian museums’ digitisation is in progress, managerial transformations being valuable. The main contribution of the paper consists in the x-ray performed on the digitisation process of the Romanian museums.</p>
</abstract>

Digitisation is a constant of contemporary life. The generation most accustomed to using online resources and electronic devices is that of Millennials.Considered a rebel generation, Millennials have strong believes and values, are deeply connected to their peers and to the world, and also, important users of electronic devices and online sources for entertainment purposes. Although considered a labor industry, tourism is increasingly adapting to the new trends of the activity’s digitisationThe paper presents two types of researches. The first one aims to emphasize Millennials’ habits in the tourism consumption. In this respect, the results of a qualitative research were presented. The second objective highlights which are the most famous museums in Romania and evaluates the 11 selected museums based on specific criteria on their digitisation progress. At the same time, the 11 museums were assessed based on the number of reviews and the average scores recorded on Google and TripAdvisor platforms. The results obtained show a little interest of the millennial consumers in applying digital techniques for visiting tourist attractions, mainly museums. They majority considers virtual visits as temporary habits, and only as a consequence of crisis situations. On the other hand, the process of Romanian museums’ digitisation is in progress, managerial transformations being valuable. The main contribution of the paper consists in the x-ray performed on the digitisation process of the Romanian museums.

Millennials’choices in applying digital techniques for tourism purposes

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Millennials\u2019choices in applying digital techniques for tourism purposes"}

Digitisation is a constant of contemporary life. The generation most accustomed to using online resources and electronic devices is that of...

Millennials’choices in applying digital techniques for tourism purposes

Published Online: Dec 31, 2021

Page range: 257 - 267

DOI: https://doi.org/10.2478/picbe-2021-0025

Keywords
Millennials, digitisation, tourism behavior, tourism destinations, museums

© 2021 Codruța Adina Băltescu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Millennials’choices in applying digital techniques for tourism purposes

Published Online: Dec 31, 2021

Page range: 257 - 267

DOI: https://doi.org/10.2478/picbe-2021-0025

KeywordsMillennials, digitisation, tourism behavior, tourism destinations, museums

© 2021 Codruța Adina Băltescu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Millennials, digitisation, tourism behavior, tourism destinations, museums