Open Access

National branding strategy and its effects on business and tourism

Nicolae Al. Pop

Nicolae Al. Pop

Bucharest University of Economic StudiesBucharest, Romania
Search for this author on
Sciendo|Google Scholar
Pop, Nicolae Al.
, 
Cristina Andrada Baba

Cristina Andrada Baba

Bucharest University of Economic StudiesBucharest, Romania
Search for this author on
Sciendo|Google Scholar
Baba, Cristina Andrada
, 
Raluca Năstase Anysz

Raluca Năstase Anysz

Bucharest University of Economic StudiesBucharest, Romania
Search for this author on
Sciendo|Google Scholar
Anysz, Raluca Năstase
 and 
Dragos Tohanean

Dragos Tohanean

Bucharest University of Economic StudiesBucharest, Romania
Search for this author on
Sciendo|Google Scholar
Tohanean, Dragos
  
Jul 27, 2020
National branding strategy and its effects on business and tourism's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Jul 27, 2020
Page range: 1005 - 1013
DOI: https://doi.org/10.2478/picbe-2020-0095
Keywords
© 2020 Nicolae Al. Pop et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Business and Economics, Political Economics, Political Economics, other, Business Management, Business Management, other, Industrial Chemistry, Energy Harvesting and Conversion
Journal RSS Feed