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Journals
Proceedings of the International Conference on Business Excellence
Volume 13 (2019): Issue 1 (May 2019)
Open Access
Marketing communication in Tourism Connection challenges in new service sectors
Nicolae Al. Pop
Nicolae Al. Pop
The Bucharest University of Economic Studies
Bucharest, Romania
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Pop, Nicolae Al.
,
Cristina Andrada Baba
Cristina Andrada Baba
The Bucharest University of Economic Studies
Bucharest, Romania
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Baba, Cristina Andrada
and
Raluca Năstate Anysz
Raluca Năstate Anysz
The Bucharest University of Economic Studies
Bucharest, Romania
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Anysz, Raluca Năstate
Nov 29, 2019
Proceedings of the International Conference on Business Excellence
Volume 13 (2019): Issue 1 (May 2019)
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Published Online:
Nov 29, 2019
Page range:
1098 - 1107
DOI:
https://doi.org/10.2478/picbe-2019-0096
Keywords
Marketing
,
Communication
,
Adventure Tourism
© 2019 Nicolae Al. Pop et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
