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Proceedings of the International Conference on Business Excellence
Volume 12 (2018): Issue 1 (May 2018)
Open Access
The perception of a university’s brand within the recruitment pool for future students (Case survey for the economic higher education)
Nicolae Alexandru Pop
Nicolae Alexandru Pop
and
Steluța Todea
Steluța Todea
| Jun 15, 2018
Proceedings of the International Conference on Business Excellence
Volume 12 (2018): Issue 1 (May 2018)
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Published Online:
Jun 15, 2018
Page range:
782 - 792
DOI:
https://doi.org/10.2478/picbe-2018-0070
Keywords
perception
,
brand
,
university branding
,
market research in the recruitment base
© 2018 Nicolae Alexandru Pop, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Nicolae Alexandru Pop
The Bucharest University of Economics Studies,
Bucharest, Romania
Steluța Todea
The Bucharest University of Economics Studies,
Bucharest, Romania