The perception of a university’s brand within the recruitment pool for future students (Case survey for the economic higher education)

Published Online: Jun 15, 2018

Page range: 782 - 792

DOI: https://doi.org/10.2478/picbe-2018-0070

Keywords

perception, brand, university branding, market research in the recruitment base

© 2018 Nicolae Alexandru Pop, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.