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Proceedings of the International Conference on Business Excellence
Volume 12 (2018): Issue 1 (May 2018)
Open Access
Marketing of luxury events. Case study on the tenth Congress of anti-aging medicine, Bucharest, 2018
Nicolae Al. Pop
Nicolae Al. Pop
The Bucharest University of Economic Studies,
Bucharest, Romania
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Pop, Nicolae Al.
,
Cristina-Maria Ott
Cristina-Maria Ott
The Bucharest University of Economic Studies,
Bucharest, Romania
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Ott, Cristina-Maria
,
Daniela Simion
Daniela Simion
The Bucharest University of Economic Studies,
Bucharest, Romania
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Simion, Daniela
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Monica Zottu-Z
Monica Zottu-Z
The Bucharest University of Economic Studies,
Bucharest, Romania
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Zottu-Z, Monica
Jun 15, 2018
Proceedings of the International Conference on Business Excellence
Volume 12 (2018): Issue 1 (May 2018)
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Published Online:
Jun 15, 2018
Page range:
772 - 781
DOI:
https://doi.org/10.2478/picbe-2018-0069
Keywords
classic vs. modern medicine
,
event marketing
,
exploratory marketing research
,
marketing programme
,
high-class
,
luxury
© 2018 Nicolae Al. Pop, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
