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Proceedings of the International Conference on Business Excellence
Volume 12 (2018): Issue 1 (May 2018)
Open Access
Bancassurance in a digital era
Elda Marzai
Elda Marzai
The Bucharest University of Economic Studies,
Bucharest, Romania
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Marzai, Elda
Jun 15, 2018
Proceedings of the International Conference on Business Excellence
Volume 12 (2018): Issue 1 (May 2018)
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Published Online:
Jun 15, 2018
Page range:
601 - 611
DOI:
https://doi.org/10.2478/picbe-2018-0054
Keywords
bancassurance
,
insurance
,
digitalization
,
digitization
,
e-commerce
© 2018 Elda Marzai, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
