[
Ahmad, H., & Halim, H. (2017). Determining sample size for research activities. Selangor Business Review, 20–34.
]Search in Google Scholar
[
AM, M. A., Helmi, S., Kassymova, G., Retnawati, H., Hadi, S., & Istiyono, E. (2022). Effect of job satisfaction on service quality mediated by lecturer performance at state universities. Materials of International Practical Internet Conference “Challenges of Science,
]Search in Google Scholar
[
Arabnarmi, B., Goodarzi, M., Sajjadi, S. N., & Khabiri, M. (2018). Analysis of Current State of Professional Sport in National TV. Sport Management Studies, 10(47), 17–38. https://doi.org/10.22089/smrj.2018.1248.1297
]Search in Google Scholar
[
Ashcroft, L. (2010). Marketing strategies for visibility. Journal of librarianship and information science, 42(2), 89–96. https://doi.org/10.1177/0961000609351365
]Search in Google Scholar
[
Bauer, R. A., Greyser, S. A., Kanter, D. L., & Weilbacher, W. M. (1968). Advertising in America: The consumer view. (No Title). Beech, J., & Chadwick, S. (2004). The business of sport management. Pearson Education.
]Search in Google Scholar
[
Belch, G. E., & Belch, M. A. (2018). Advertising and promotion: An integrated marketing communications perspective. mcgraw-hill. https://doi.org/123456789/8039
]Search in Google Scholar
[
Bennett, R. (2005). Competitive environment, market orientation, and the use of relational approaches to the marketing of charity beneficiary services. Journal of Services Marketing, 19(7), 453–469. https://doi.org/https://doi.org/10.1108/08876040510625963
]Search in Google Scholar
[
Birkie, S. E., & Trucco, P. (2020). Do not expect others do what you should! Supply chain complexity and mitigation of the ripple effect of disruptions. International Journal of Logistics Management, 31(1), 123–144. https://doi.org/10.1108/IJLM-10-2018-0273
]Search in Google Scholar
[
Bonakdarchyan, N., & Nazari, R. (2021). Develop a model of factors affecting the commercialization of sports. Sport Management and Development, 10(4), 148–163. https://doi.org/10.22124/jsmd.2021.5358
]Search in Google Scholar
[
Boudreau, M. C., & Watson, R. T. (2006). Internet advertising strategy alignment. Internet Research, 16(1), 23–37. https://doi.org/https://doi.org/10.1108/10662240610642523
]Search in Google Scholar
[
Brand, C. G. (2011). A model for the formulation of strategic intent based on a comparison of business and the military.
]Search in Google Scholar
[
Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate associations and consumer product responses. Journal of marketing, 61(1), 68–84. https://doi.org/10.5840/beq200313435
]Search in Google Scholar
[
Bruhn, M., & Rohlmann, P. (2024). Legal Aspects in Sports Sponsoring. In Sports Sponsoring: Requirements and Practical Examples for Successful Partnerships (pp. 415–427). Springer.
]Search in Google Scholar
[
Burns, K. S. (2003). Attitude toward the online advertising format: A reexamination of the attitude toward the ad model in an online advertising context. University of Florida.
]Search in Google Scholar
[
Can, L., & Kaya, N. (2016). Social networking sites addiction and the effect of attitude towards social network advertising. Procedia-social and behavioral sciences, 235, 484–492. https://doi.org/https://doi.org/10.1016/j.sbspro.2016.11.059
]Search in Google Scholar
[
Chadwick, S., & Thwaites, D. (2005). Managing sport sponsorship programs: Lessons from a critical assessment of English soccer. Journal of Advertising Research, 45(3), 328–338. https://doi.org/10.1017/S0021849905050312
]Search in Google Scholar
[
Cheong, C., Pyun, D. Y., & Leng, H. K. (2019). Sponsorship and advertising in sport: a study of consumers’ attitude. European Sport Management Quarterly, 19(3), 287–311. https://doi.org/10.1080/16184742.2018.1517271
]Search in Google Scholar
[
Chittithaworn, C., Islam, M. A., & Thooksoon, O. (2011). Belief dimensions and viewer’s attitude towards TV advertising in Thailand. International Journal of Marketing Studies, 3(1), 95. https://doi.org/https://doi.org/10.5539/ijms.v3n1p95
]Search in Google Scholar
[
Cooper, J. N., Nwadike, A., & Macaulay, C. (2017). A critical race theory analysis of big-time college sports: Implications for culturally responsive and race-conscious sport leadership. Journal of Issues in Intercollegiate Athletics, 10(1), 33.
]Search in Google Scholar
[
Cornwell, T. B. (2022). Sport, Marketing, and Consumer Culture. The Oxford Handbook of Sport and Society, 336. https://doi.org/10.1093/oxfordhb/9780197519011.013.19
]Search in Google Scholar
[
Dees, W., Walsh, P., McEvoy, C. D., McKelvey, S., Mullin, B. J., Hardy, S., & Sutton, W. A. (2022). Sport marketing. Human Kinetics. Demir, R., & Söderman, S. (2015). Strategic sponsoring in professional sport: a review and conceptualization. European Sport Management Quarterly, 15(3), 271–300. https://doi.org/10.1080/16184742.2015.1042000
]Search in Google Scholar
[
Dhurup, M. (2010). To ambush or not to ambush-stemming the tide of ambush marketing in the FIFA 2010 World Cup: a theoretical review: sport management and marketing. African Journal for Physical Health Education, Recreation and Dance, 16(1), 1–17. https://doi.org/10.10520/EJC19627
]Search in Google Scholar
[
Di Pietro, L., Di Virgilio, F., & Pantano, E. (2012). Social network for the choice of tourist destination: attitude and behavioural intention. Journal of Hospitality and Tourism Technology, 3(1), 60–76. https://doi.org/https://doi.org/10.1108/17579881211206543
]Search in Google Scholar
[
Dianoux, C., Linhart, Z., & Vnoucková, L. (2014). Attitude toward advertising in general and attitude toward a specific type of advertising-A first empirical approach. Journal of Competitiveness, 6(1). https://doi.org/https://doi.org/10.7441/joc.2014.01.06
]Search in Google Scholar
[
Dunn, S. W., & Barban, A. M. (1974). Advertising: Its role in modern marketing. Dryden Press. https://doi.org/1130282269962337280
]Search in Google Scholar
[
Esmaeili, M., & Amani, G. (2018). The role of attitude towards sports advertising on perceived value and purchase intention (case study: Customers of Chabahar free zone). Research in Sport Management and Motor Behavior, 8(16), 125–137. https://doi.org/10.29252/JRSM.8.16.125
]Search in Google Scholar
[
Esmaeilpour, M., Bahrainizad, M., & Zarei, K. (2017). Investigating the effect of celebrity endorsements in advertising on consumer attitudes toward advertising. New marketing research journal, 7(1), 1–22. https://doi.org/10.22108/nmrj.2017.21448
]Search in Google Scholar
[
Fahim Devin, H., & Asadollahi, E. (2021). Investigating the mediating role of coaches’ sense of humor in causative relation of transformational (Inspirational) Leadership with sport achievement motivation in elite athletes. Organizational Behavior Management in Sport Studies, 8(2), 93–102.
]Search in Google Scholar
[
Farzi, H., Yousefi, B., & Broujerdi, S. (2019). The Effect of Athlete Brand Image on Changes in Attitude towards Advertisements of Celebrity Athletes Using Neuromarketing Technique. Sport Management Journal, 11(3), 467–482. https://doi.org/10.22059/jsm.2018.247978.1989
]Search in Google Scholar
[
Ferrier, S., Waite, K., & Harrison, T. (2013). Sports sponsorship perceptions: An exploration. Journal of Financial Services Marketing, 18, 78–90. https://doi.org/10.1057/fsm.2013.4
]Search in Google Scholar
[
Gardasevic, J., Zoric, G., & Masanovic, B. (2018). Attitudes of Montenegrin consumers toward advertising through sport among the question how often they participate in sports activities. Journal of Anthropology of Sport and Physical Education, 2(1), 15–19. https://doi.org/https://doi.org/10.26773/jaspe.180103
]Search in Google Scholar
[
Gauthier, A. P., Schinke, R. J., & Pickard, P. (2005). Coaching in northern Canadian communities: Reflections of elite coaches. Journal of sports science & medicine, 4(2), 113.
]Search in Google Scholar
[
Ghamat Afzar, N., & Saljoghi, M. J. (2019). Investigating the effect of brand personality on the loyalty of the sports team’s fans due to their identification (Case study: Karam Payam Ghouchan). Journal of Accounting and Management Vision, 2(9), 1–20. https://www.jamv.ir/article_89900_fc5670dcc69a4cf6959ed8c6529825c3.pdf
]Search in Google Scholar
[
Ghasemi, S., Fahim Davin, H., Esmailzadeh Ghandehari, M. R., & Peymanizad, H. (2022). Presenting a model of factors affecting the attraction and retention of sponsors and financial managers. Agricultural Marketing and Commercialization Journal, 6(1), 1–13.
]Search in Google Scholar
[
Golmohammadi-Zangabad, H., & Barghi Moghaddam, J. (2020). Review and Comparison of Challenges, Conflicts, and Innovation on the Start-up Qualification of Independent Business (Case study on physical education students of Islamic Azad University, Tabriz Branch). Research in Sport Management and Marketing, 1(1), 1–9. https://doi.org/https://doi.org/10.22098/rsmm.2020.1107
]Search in Google Scholar
[
Gül, M., Golmohammadi, H., Pashaie, S., & Tuncer, M. (2024). Analyzing the Relationship Between Individual Time Management Skills and Business Attitude of Sports Science Students. Physical Culture and Sport. Studies and Research, 102(1), 58–69. https://doi.org/doi:10.2478/pcssr-2024-0005
]Search in Google Scholar
[
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis 6th Edition. In: Pearson Prentice Hall. New Jersey. humans: Critique and reformulation ….
]Search in Google Scholar
[
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2–24. https://doi.org/https://doi.org/10.1108/EBR-11-2018-0203
]Search in Google Scholar
[
Hamel, G., & Prahalad, C. (1989). Strategic Intent. Harvard Business Review. Tekst dostupan na: http://hbr.org/1989/05/strategic-intent/ar/ (25. oktobar 2012. godine), 1–101.
]Search in Google Scholar
[
Henseler, J., Dijkstra, T. K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., & Straub, D. W. (2014). DJK Jr., JF Hair, GTM Hult and RJ Calantone,” Common Beliefs and Reality About PLS: Comments on Ronkko and Evermann (2013),”. Organizational Research Methods, 17(2), 182–209. https://doi.org/https://doi.org/10.1177/1094428114526928
]Search in Google Scholar
[
Hu, L.-t., & Bentler, P. M. (1998). Fit indices in covariance structure modeling: Sensitivity to underparameterized model mis-specification. Psychological methods, 3(4), 424. https://doi.org/https://doi.org/10.1037/1082-989X.3.4.424
]Search in Google Scholar
[
Hussein, A. S., Nazari, R., Khalaf, N. Q., & Rizi, R. M. (2023). Compilation of the Model of Factors Affecting the Commercialization of Iraqi Professional Sports. Kurdish Studies, 11(2), 1208–1220.
]Search in Google Scholar
[
Irwin, R. L., Sutton, W. A., & McCarthy, L. M. (2008). Sport promotion and sales management. Human Kinetics.
]Search in Google Scholar
[
Karg, A., & Funk, D. (2020). Strategic sport marketing. Routledge. Karimi, M., majedi, n., Safari, L., & Kalhor, H. (2023). Designing a virtual business development model in the field of sports services. Strategic Studies on Youth and Sports, 21(58), 313–330. https://doi.org/10.22034/ssys.2022.1783.2267
]Search in Google Scholar
[
Kassing, J. W., Billings, A. C., Brown, R. S., Halone, K. K., Harrison, K., Krizek, B., Mean, L. J., & Turman, P. D. (2004). Communication in the Community of Sport: The Process of Enacting, (Re)Producing, Consuming, and Organizing Sport. Annals of the International Communication Association, 28(1), 373–409. https://doi.org/10.1080/23808985.2004.11679040
]Search in Google Scholar
[
Katz, E., & Lazarsfeld, P. (1955). Images of the mass communications process. Personal influence: The part played by people in the flow of mass communications, 15–42.
]Search in Google Scholar
[
Keyes, J. (2016). Implementing the IT balanced scorecard: Aligning IT with corporate strategy. CRC Press.
]Search in Google Scholar
[
Khodadad Huosseini, S. H., Jafar Zadeh Kenari, M., & Bakhshi Zadeh, A. R. (2015). Studying brand equity in terms of beliefs shaping consumers’ attitudes toward advertising through sport (football). Sport Management Studies, 7(28), 33–54. https://smrj.ssrc.ac.ir/article_394_a7b48e52b4f77216a3716ee3d7e75711.pdf
]Search in Google Scholar
[
Khodadadi, M. R., Dehghanpouri, H., & Saderioskoyi, M. (2019). Role of media communication and efective advertising in attracting sponsor for sports (Case study: Table tennis board of East Azerbaijan province, Iran). Communication Management in Sport Media, 6(3), 89–102.
]Search in Google Scholar
[
Khosravizadeh, E., Elahi, A., Bahrami, A., Nastohi, T., & Haghdadi, A. (2013). Studying the Arak Men Sport Coaches’ Problems and to Find Ways to Resolve Theirs. Sport Management Studies, 5(20), 173–184.
]Search in Google Scholar
[
Kia, A., & Sapi, A. (2019). The Position of Ethics in Advertisement. News Science, 8(29), 137–155.
]Search in Google Scholar
[
Klatt, S., Noël, B., Musculus, L., Werner, K., Laborde, S., Lopes, M. C., Greco, P. J., Memmert, D., & Raab, M. (2019). Creative and Intuitive Decision-Making Processes: A Comparison of Brazilian and German Soccer Coaches and Players. Research Quarterly for Exercise and Sport, 90(4), 651–665. https://doi.org/10.1080/02701367.2019.1642994
]Search in Google Scholar
[
Koernig, S. K., & Boyd, T. C. (2009). To Catch a Tiger or Let Him Go: The Match-Up Effect and Athlete Endorsers for Sport and Non-Sport Brands. Sport Marketing Quarterly, 18(1).
]Search in Google Scholar
[
Kordlu, H., Elahi, A., & Khodayari, A. (2020). The Relationship of Individuals’ Attitude toward Advertising Through Sports with Their Beliefs: A Study of Football Spectators. Research in Sport Management and Motor Behavior, 10(20), 17–30. https://doi.org/http://dx.doi.org/10.29252/JRSM.10.20.17
]Search in Google Scholar
[
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
]Search in Google Scholar
[
Kotler, P. T., & Lee, N. R. (2009). Up and out of poverty: The social marketing solution. Pearson Prentice Hall.
]Search in Google Scholar
[
Laczniak, G. R., & Murphy, P. E. (2006). Normative perspectives for ethical and socially responsible marketing. Journal of Macromarketing, 26(2), 154–177. https://doi.org/10.1177/0276146706290924
]Search in Google Scholar
[
Launder, A., & Piltz, W. (2013). Play practice: The games approach to teaching and coaching sports. Human Kinetics.
]Search in Google Scholar
[
Ling, K. C., Piew, T. H., & Chai, L. T. (2010). The Determinants of Consumers’ Attitude Towards Advertising. Canadian Social Science, 6, 114–126.
]Search in Google Scholar
[
Liu, W. L. (2002). Advertising in China: product branding and beyond. Corporate Communications: An International Journal, 7(2), 117–125. https://doi.org/https://doi.org/10.1108/13563280210426188
]Search in Google Scholar
[
Lutz, R. J. (1985). Affective and cognitive antecedents of attitude toward the ad: A conceptual framework. Psychological processes and advertising effects, 45–64.
]Search in Google Scholar
[
Lyle, J. (2010). Sports coaching: Professionalisation and practice. Churchill Livingstone.
]Search in Google Scholar
[
MacKenzie, S. B., & Lutz, R. J. (1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of marketing, 53(2), 48–65. https://doi.org/https://doi.org/10.1177/002224298905300204
]Search in Google Scholar
[
Martens, R., & Vealey, R. S. (2024). Successful coaching. Human kinetics.
]Search in Google Scholar
[
McBryde, G. L. (2000). Measuring Strategic Intent in the South Texas Food Marketing Industry. Journal of Agribusiness, 18(345-2016-15219), 189–205. https://doi.org/http://dx.doi.org/10.22004/ag.econ.14658
]Search in Google Scholar
[
Mehta, A. (2000). Advertising attitudes and advertising effectiveness. Journal of Advertising Research, 40(3), 67–72. https://doi.org/10.2501/JAR-40-3-67-72
]Search in Google Scholar
[
Mick, D. G. (1992). Levels of subjective comprehension in advertising processing and their relations to ad perceptions, attitudes, and memory. Journal of Consumer Research, 18(4), 411–424. https://doi.org/10.1086/209270
]Search in Google Scholar
[
Mir, I. (2015). Effects of beliefs and concerns on user attitudes toward online social network advertising and their ad clicking behavior. Journal of Internet Banking and Commerce, 20(2), 1–25.
]Search in Google Scholar
[
Mohammadiyan mogadam, M., Nazari, R., & Salimi, M. (2023). Analysis of factors affecting the commercialization of private clubs in Iran. Knowledge management in sports, 4(3), 1. https://doi.org/10.30495/kmsj.2023.1982206.1091
]Search in Google Scholar
[
Mokhlesi Hoz Sorkhi, M., Alizadeh, R., & Behnia, B. (2024). Investigating the factors affecting the financing of sports clubs and presenting a model based on exploratory analysis. Journal of Investment Knowledge, 14(53), 263–292.
]Search in Google Scholar
[
Mortezaee, L., Dousti, M., Razavi, S. M. H., & Tabesh, S. (2022). Developing Iranian Sports Coaches’ Personal Brand. Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies), 15(1), 19–33. https://doi.org/10.22059/ijms.2020.311624.674250
]Search in Google Scholar
[
Mundfrom, D. J., Shaw, D. G., & Ke, T. L. (2005). Minimum sample size recommendations for conducting factor analyses. International journal of testing, 5(2), 159–168. https://doi.org/https://doi.org/10.1207/s15327574ijt0502_4
]Search in Google Scholar
[
Murphy, P. E., & Laczniak, G. R. (1981). Marketing ethics: A review with implications for managers, educators and researchers. Review of marketing, 1981, 251–266.
]Search in Google Scholar
[
Naeiji, M. J., & Abolghasemian, S. (2017). The effect of participation motivates in electronic word of mouth on desire to purchase: mediating role of message characteristics. New marketing research journal, 6(4), 141–158. https://doi.org/10.22108/nmrj.2017.21273
]Search in Google Scholar
[
Nazarian Madavani, A., & Mokhtari Dinani, M. (2018). The relationship between decision making styles of coaches with player’s burnout of the Iranian Premier League [Research]. Research in Sport Management and Motor Behavior, 8(15), 29–39. https://doi.org/10.29252/jrsm.8.15.29
]Search in Google Scholar
[
O’Neill, V., Woisetschläger, D. M., Backhaus, C., & Cornwell, T. B. (2020). Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses: An Abstract. Academy of Marketing Science Annual Conference,
]Search in Google Scholar
[
Obonyo, M. (2020). Strategic intent and its impact on organizational performance of electronic media in Kenya: An empirical review. International Academic Journal of Human Resource and Business Administration, 3(8), 91–98.
]Search in Google Scholar
[
Odita, A. O., & Bello, A. (2015). Strategic intent and organizational performance a study of banks in Asaba, Delta state Nigeria. Information and Knowledge Management,
]Search in Google Scholar
[
Ohanian, R. (1991). The impact of celebrity spokespersons’ perceived image on consumers’ intention to purchase. Journal of Advertising Research.
]Search in Google Scholar
[
Parmentier, M.-A., & Fischer, E. (2012). How athletes build their brands. International Journal of Sport Management and Marketing, 11(1–2), 106–124.
]Search in Google Scholar
[
Pashaie, S., Askariyan, F., & Rozafzon, A. R. (2019). Investigating the Mediating Role of Institutional Factors in the Impact of Social, Economic, and Environmental Factors on Development of Sports Tourism in the Maku Free Zone (Iran). Tourism Management Studies, 14(45), 80. https://doi.org/10.22054/tms.2019.20248.1561
]Search in Google Scholar
[
Pashaie, S., Golmohammadi, H., & Hoseini, M. D. (2023). Social Customer Relationship Management Capabilities in Sports Facilities. Journal of New Studies in Sport Management, -. https://doi.org/https://doi.org/10.22103/jnssm.2023.21459.1191
]Search in Google Scholar
[
Pashaie, S., Piątkowska, M., Hoseini, M. D., Dostimehr, A., & Jahanbakhsh, I. (2022). Sociological Analysis of Branding of Professional Football League Players. Physical Culture and Sport. Studies and Research, 96(1), 1–11. https://doi.org/https://doi.org/10.2478/pcssr-2022-0014
]Search in Google Scholar
[
Pedersen, P. M., Laucella, P., Geurin, A., & Kian, E. (2020). Strategic sport communication. Human Kinetics Publishers.
]Search in Google Scholar
[
Pfleegor, A. G. (2015). The Ethics of Coaching Sports: Moral, Social, and Legal Issues. In: Taylor & Francis.
]Search in Google Scholar
[
Phillips, P., & Schulenkorf, N. (2016). Coaches, officials and change agents in sport development. In Managing Sport Development (pp. 107–118). Routledge. https://doi.org/10.4324/9781315754055-13
]Search in Google Scholar
[
PV, S., Ahuja, V., & Abidi, N. (2022). Measuring attitude towards advertisements: A comprehensive model in the new paradigm. International Journal of Health Sciences, 6, 2211–2226. https://doi.org/https://doi.org/10.53730/ijhs.v6nS4.6714
]Search in Google Scholar
[
Pyun, D. Y., & James, J. D. (2011). Attitude toward advertising through sport: A theoretical framework. Sport Management Review, 14(1), 33–41. https://doi.org/https://doi.org/10.1016/j.smr.2009.12.002
]Search in Google Scholar
[
Rahimnia, F., Kaffashpoor, A., & pourreza, m. (2013). Strategic Orientation and Marketing Capabilities. Journal of Strategic Management Studies, 3(12), 145–166. https://doi.org/https://dorl.net/dor/20.1001.1.22286853.1391.3.12.6.1
]Search in Google Scholar
[
Ramezanlo, K., Benar, N., & Saeedi, F. (2022). Creating a Competitive Advantage in Sports Businesses: The Role of Input Sources, Market Position and Creativity.
]Search in Google Scholar
[
Rein, I., Shields, B., & Grossman, A. (2015). The sports strategist: Developing leaders for a high-performance industry. Oxford University Press, USA.
]Search in Google Scholar
[
Rezaei, S., Ehsani, M., Kuzechian, H., & Amiri, M. (2015). Designing effective commercialization mechanisms for football clubs in Iran. Res Sport Manag Mot Behav J, 5(9), 119–130.
]Search in Google Scholar
[
Rose, R. C., Uli, J., Abdullah, H., & Ismail, A. I. (2009). A conceptual framework of the relationship between organizational resources, capabilities, systems, competitive advantage and performance. Research Journal of Internatıonal Studıes(12), 45–58.
]Search in Google Scholar
[
Ryu, S. (2023). A framework for consumers’ assessments of location-based advertising (LBA) and selective exposure to privacy-related online information. Information Technology & People. https://doi.org/10.1108/ITP-10-2022-0790
]Search in Google Scholar
[
Sadeghi Dezaj, E., Najafzadeh, M., Barghi Mogaddam, J., & Bafande Zendeh, A. (2023). Drivers affecting the future of investment in the sports industry: Is economic growth effective? Sport Management Studies, Articles in Press. https://doi.org/10.22089/smrj.2023.14641.3859
]Search in Google Scholar
[
Sahoo, M. (2019). Structural equation modeling: Threshold criteria for assessing model fit. In Methodological issues in management research: Advances, challenges, and the way ahead (pp. 269–276). Emerald Publishing Limited. https://doi.org/https://doi.org/10.1108/978-1-78973-973-220191016
]Search in Google Scholar
[
Santos, S., Jones, R. L., & Mesquita, I. (2013). Do coaches orchestrate? The working practices of elite Portuguese coaches. Res Q Exerc Sport, 84(2), 263–272. https://doi.org/https://doi.org/10.1080/02701367.2013.784722
]Search in Google Scholar
[
Sarlab, R., Alipour Nadinluoi, Z., & Babanzadeh, S. (2020). Modelling the Effect of the Competitive Environment on Brand Performance of the Sports Goods with the Mediating Role of Marketing Strategies. Journal of New Studies in Sport Management, 1(1), 30–36. https://doi.org/https://doi.org/10.22103/jnssm.2020.16401.1000
]Search in Google Scholar
[
Schlegelmilch, B. B., & Robertson, D. C. (1995). The influence of country and industry on ethical perceptions of senior executives in the US and Europe. Journal of International Business Studies, 26, 859–881.
]Search in Google Scholar
[
Schramm, W. (2001). How communication works. Marketing: Critical perspectives on business and management. 1st ed. London: Taylor and Francis Group, 357–367.
]Search in Google Scholar
[
Schwarz, E. C., & Hunter, J. D. (2017). Advanced theory and practice in sport marketing. Routledge. https://doi.org/10.4324/9781351667630
]Search in Google Scholar
[
Shafeiha, S., Saleh Ardestani, A., & afshar kazemi, m. a. (2019). Forecasting Future Trends in Managing Investment in Brand Using a Dynamic Model for Brand Equity. Iranian Journal of Trade Studies, 23(91), 125–152. https://pajooheshnameh.itsr.ir/article_36980_d533ce949e1a52222b444f42690ad50e.pdf
]Search in Google Scholar
[
Shank, M. D., & Lyberger, M. R. (2014). Sports marketing: A strategic perspective. Routledge. https://doi.org/10.4324/9781315794082
]Search in Google Scholar
[
Slack, T. (2004). The commercialisation of sport. Routledge. Smith, A. C., Hoye, R., & Parent, M. (2017). Sport marketing. Sage London.
]Search in Google Scholar
[
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
]Search in Google Scholar
[
Smith, R. D. (2020). Strategic planning for public relations. Routledge.
]Search in Google Scholar
[
Sneddon, J., & Mazzarol, T. (2002). The future of farm: Strategic intent, technology diffusion and precision farm management. CEMI Dicussion paper Series, DP0201. Center for Entrepreneurial Management and Innovation.
]Search in Google Scholar
[
Szesny, A.-M. (2021). Sports Sponsorship Contracts. Managing Sports Teams: Economics, Strategy and Practice, 187–198. https://doi.org/10.1007/978-3-030-56495-7_10
]Search in Google Scholar
[
Wagner, S. A. (2013). The Ethics of Coaching Sports: Moral, Social, and Legal Issues. Journal of Intercollegiate Sport, 6(2), 247–249.
]Search in Google Scholar
[
Webster, F. E. (1972). Organizational Buying Behavior. Prentice-Hall. Witkemper, C., Lim, C. H., & Waldburger, A. (2012). Social media and sports marketing: Examining the motivations and constraints of Twitter users. Sport Marketing Quarterly, 21(3).
]Search in Google Scholar
[
Xu, J., & Yang, R. (2019). Sports industry agglomeration and green economic growth—Empirical research based on panel data of 30 provinces and cities in China. Sustainability, 11(19), 5399. https://doi.org/10.3390/su11195399
]Search in Google Scholar
[
Yoosefy, B., Honari, H., Ghobadi Yeganeh, A., & Naseri Palangard, V. (2020). The effect of sport fandom and general attitude towards advertising on the credibility of sports advertising. Communication Management in Sport Media, 7(3), 33–42. https://doi.org/https://doi.org/10.30473/jsm.2019.44427.1309
]Search in Google Scholar
[
Yuosefi, S., Sharifian, I., & Ghahraman Tabrizi, K. (2014). Evaluating Coaches’ Performances in Promoting Sports Morality among National Team Athletes. Strategic Studies on Youth and Sports, 13(25), 167–180.
]Search in Google Scholar
[
Yurtsizoğlu, Z., & Golmohammadi, H. (2023). Investigation of Consumer Awareness Towards Advertising and Brand in Sports Events in The Media. Akdeniz Spor Bilimleri Dergisi, 6(1-Cumhuriyet’in 100. Yılı Özel Sayısı), 201–214. https://doi.org/https://doi.org/10.38021/asbid.1288480
]Search in Google Scholar
[
Zaremba, A. J. (2022). Sports Communication: Dimensions, Theory, Applications, and Culture. Kendall Hunt Publishing Company. https://books.google.com/books?id=MLCbzwEACAAJ
]Search in Google Scholar
[
Zhao, J., Butt, R. S., Murad, M., Mirza, F., & Saleh Al-Faryan, M. A. (2022). Untying the influence of advertisements on consumers buying behavior and brand loyalty through brand awareness: the moderating role of perceived quality. Frontiers in Psychology, 12, 803348. https://doi.org/10.3389/fpsyg.2021.803348
]Search in Google Scholar
[
Zipporah, M. M., & Mberia, H. K. (2014). The effects of celebrity endorsement in advertisements. International Journal of Academic Research in Economics and Management Sciences, 3(5), 178–188.
]Search in Google Scholar
