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Journals
Physical Culture and Sport. Studies and Research
Volume 100 (2023): Issue 1 (September 2023)
Open Access
How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
Manuel Alonso Dos-Santos
Manuel Alonso Dos-Santos
,
Mario Alguacil
Mario Alguacil
,
Carlos Pérez-Campos
Carlos Pérez-Campos
and
Franklin Velasco-Vizcaíno
Franklin Velasco-Vizcaíno
| Jul 15, 2023
Physical Culture and Sport. Studies and Research
Volume 100 (2023): Issue 1 (September 2023)
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Published Online:
Jul 15, 2023
Page range:
61 - 74
Received:
Mar 17, 2023
Accepted:
Jun 04, 2023
DOI:
https://doi.org/10.2478/pcssr-2023-0019
Keywords
Sporting events
,
sponsorship
,
branding
,
sport management
,
consumer behaviour
© 2023 Manuel Alonso Dos-Santos et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.