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Social Media Marketing for Professional Soccer Clubs: Focusing on the Quality of the Relationship Between the Club and Fans

Dong-Kyu Kim

Dong-Kyu Kim

Kyunghee UniversityGyeonggi-do, Republic of Korea
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Kim, Dong-Kyu
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Chulhwan Choi

Chulhwan Choi

Gachon UniversityGyeonggi-do, Republic of Korea
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Choi, Chulhwan
  
Oct 15, 2022
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Published Online: Oct 15, 2022
Page range: 12 - 20
Received: Jan 24, 2022
Accepted: Jul 18, 2022
DOI: https://doi.org/10.2478/pcssr-2022-0015
Keywords
© 2022 Dong-Kyu Kim et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Cultural Studies, General Cultural Studies, Business and Economics, Business Management, Industries, Sports, Sports and Recreation, Physical Education, Sociology of Sports
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