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Physical Culture and Sport. Studies and Research
Volume 96 (2022): Issue 1 (September 2022)
Open Access
Social Media Marketing for Professional Soccer Clubs: Focusing on the Quality of the Relationship Between the Club and Fans
Dong-Kyu Kim
Dong-Kyu Kim
and
Chulhwan Choi
Chulhwan Choi
| Oct 15, 2022
Physical Culture and Sport. Studies and Research
Volume 96 (2022): Issue 1 (September 2022)
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Published Online:
Oct 15, 2022
Page range:
12 - 20
Received:
Jan 24, 2022
Accepted:
Jul 18, 2022
DOI:
https://doi.org/10.2478/pcssr-2022-0015
Keywords
Social networking service
,
relationship quality
,
sports fan
© 2022 Dong-Kyu Kim et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.