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<p>During the period of the COVID-19 lockdown, sports organizations and companies had to look for new ways to connect with their customers by offering physical activity (PA) alternatives to do at home. This study explores the perceptions of 175 undergraduate sports science students regarding their social media (SM) and PA patterns during the first Spanish COVID-19 lockdown period (March to May 2020). From their homes, the students completed an ad hoc online questionnaire. The data was analyzed using SPSS 23.0 software to perform descriptive and inferential analysis (t-test). The results show that the participants used SM during the COVID-19 lockdown to visualize or practice PA, perceiving SM platforms as channels through which to motivate themselves to perform PA, promote it or learn about new training disciplines. Significant gender differences were found with respect to the practice of PA using SM, with females showing higher scores than males. YouTube and Instagram were the most used SM platforms for viewing or practicing PA. In terms of practical implications, this study reinforces the role of SM in sports management for creating opportunities to connect with customers and offer innovative PA proposals in the challenging period brought on by COVID-19.</p>
</abstract>

During the period of the COVID-19 lockdown, sports organizations and companies had to look for new ways to connect with their customers by offering physical activity (PA) alternatives to do at home. This study explores the perceptions of 175 undergraduate sports science students regarding their social media (SM) and PA patterns during the first Spanish COVID-19 lockdown period (March to May 2020). From their homes, the students completed an ad hoc online questionnaire. The data was analyzed using SPSS 23.0 software to perform descriptive and inferential analysis (t-test). The results show that the participants used SM during the COVID-19 lockdown to visualize or practice PA, perceiving SM platforms as channels through which to motivate themselves to perform PA, promote it or learn about new training disciplines. Significant gender differences were found with respect to the practice of PA using SM, with females showing higher scores than males. YouTube and Instagram were the most used SM platforms for viewing or practicing PA. In terms of practical implications, this study reinforces the role of SM in sports management for creating opportunities to connect with customers and offer innovative PA proposals in the challenging period brought on by COVID-19.

Physical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students

Department of Physical Education and Sport

Department of Physical Activity and Sports Science

Physical Culture and Sport. Studies and Research

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

During the period of the COVID-19 lockdown, sports organizations and companies had to look for new ways to connect with their customers by offering physical...

Physical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students

Published Online: Nov 26, 2021

Page range: 19 - 31

Received: Oct 17, 2020

Accepted: Aug 24, 2021

DOI: https://doi.org/10.2478/pcssr-2021-0022

Keywords
Social media, COVID-19, lockdown, physical activity, sport

© 2021 Samuel López-Carril et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Physical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students

Published Online: Nov 26, 2021

Page range: 19 - 31

Received: Oct 17, 2020

Accepted: Aug 24, 2021

DOI: https://doi.org/10.2478/pcssr-2021-0022

KeywordsSocial media, COVID-19, lockdown, physical activity, sport

© 2021 Samuel López-Carril et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
Social media, COVID-19, lockdown, physical activity, sport