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Physical Culture and Sport. Studies and Research
Volume 79 (2018): Issue 1 (September 2018)
Open Access
Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments
Demirhan Oğuzhan
Demirhan Oğuzhan
Sakarya University,
Sakarya, Turkey
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Oğuzhan, Demirhan
,
Eskiler Ersin
Eskiler Ersin
Sakarya University, Faculty of Sports Science, Esentepe Campus,
Sakarya, Turkey
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Ersin, Eskiler
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Altunışık Remzi
Altunışık Remzi
Sakarya University,
Sakarya, Turkey
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Remzi, Altunışık
Oct 17, 2018
Physical Culture and Sport. Studies and Research
Volume 79 (2018): Issue 1 (September 2018)
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Published Online:
Oct 17, 2018
Page range:
24 - 33
Received:
Jan 26, 2018
Accepted:
Mar 16, 2018
DOI:
https://doi.org/10.2478/pcssr-2018-0017
Keywords
market segmentation
,
fantasy football
,
motivation,sports consumptio
© 2018 Demirhan Oğuzhan, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
