Marketing Sports Products on Facebook: The Effect of Social Influence

Published Online: Jun 06, 2014

Page range: 65 - 73

DOI: https://doi.org/10.2478/pcssr-2014-0006

Keywords

social influence, purchase intention, perception of quality, social network sites, sports products

© by Leng Ho Keat

This article is distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.