<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The 2021 elections to the Chamber of Deputies of the Parliament of the Czech Republic brought a shift in populist political communication. While previous research has shown that the emphasis is on accentuating the theme of migration, the 2020 Senate elections have indicated that attention is shifting to patriotic themes. This was confirmed by the 2021 elections to the Chamber of Deputies, when nativism became a key element of populist political communication in the Czech Republic. The research included data from the hot phase of the campaign and two election days (8 and 10 October 2021) and focused on the populist political communication of the Freedom and Direct Democracy movement on Facebook.</p>
</abstract>

The 2021 elections to the Chamber of Deputies of the Parliament of the Czech Republic brought a shift in populist political communication. While previous research has shown that the emphasis is on accentuating the theme of migration, the 2020 Senate elections have indicated that attention is shifting to patriotic themes. This was confirmed by the 2021 elections to the Chamber of Deputies, when nativism became a key element of populist political communication in the Czech Republic. The research included data from the hot phase of the campaign and two election days (8 and 10 October 2021) and focused on the populist political communication of the Freedom and Direct Democracy movement on Facebook.

The rise of nativism in populist political communication: A case study of the Facebook communication strategy of Freedom and Direct Democracy during the 2021 Czech parliamentary elections

Department of Media Studies, Met‑ ropolitan University Prague

Department of Philosophy and Humanities of the University of Jan Evangelista Purkyně in Ústí nad Labem

Politics in Central Europe

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The 2021 elections to the Chamber of Deputies of the Parliament of the Czech Republic brought a shift in populist political communication. While previous...

The rise of nativism in populist political communication: A case study of the Facebook communication strategy of Freedom and Direct Democracy during the 2021 Czech parliamentary elections

Published Online: Jul 23, 2024

Page range: 237 - 252

DOI: https://doi.org/10.2478/pce-2024-0010

Keywords
populist political communication, nativist discourse, argumentative strategy, Freedom and Direct Democracy, critical discourse analysis

© 2024 Denisa Charvátová et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The rise of nativism in populist political communication: A case study of the Facebook communication strategy of Freedom and Direct Democracy during the 2021 Czech parliamentary elections

Published Online: Jul 23, 2024

Page range: 237 - 252

DOI: https://doi.org/10.2478/pce-2024-0010

Keywordspopulist political communication, nativist discourse, argumentative strategy, Freedom and Direct Democracy, critical discourse analysis

© 2024 Denisa Charvátová et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
populist political communication, nativist discourse, argumentative strategy, Freedom and Direct Democracy, critical discourse analysis