<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Background and Purpose: Online activities are present in almost every aspect of people’s daily lives. Online purchases are also increasing each year and therefore it is important to investigate what influences online purchase intentions. Online purchase intentions are among everything else, influenced by the fear of identity theft and perceived risk. Design/Methodology/Approach: The online survey was conducted among 190 participants from Slovenia. The relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk and online purchase intention were investigated. Results: The research showed that the relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk are positive and the relation between the constructs of perceived risk and online purchase intention were negative. All of the relations were statistically significant. Conclusion: Understanding the impact of fear of identity theft and perceived risk on online purchase intention can be helpful for online sellers, because with these findings they can manage this fear and perceived risk to increase online purchase intention and address the risks accordingly. Online sellers should therefore regard new findings from the field of online sales. If an online store wants to have success in sales, they should consider all sides of customers’ desires as well as their restraints.</p></abstract>

Background and Purpose: Online activities are present in almost every aspect of people’s daily lives. Online purchases are also increasing each year and therefore it is important to investigate what influences online purchase intentions. Online purchase intentions are among everything else, influenced by the fear of identity theft and perceived risk. Design/Methodology/Approach: The online survey was conducted among 190 participants from Slovenia. The relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk and online purchase intention were investigated. Results: The research showed that the relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk are positive and the relation between the constructs of perceived risk and online purchase intention were negative. All of the relations were statistically significant. Conclusion: Understanding the impact of fear of identity theft and perceived risk on online purchase intention can be helpful for online sellers, because with these findings they can manage this fear and perceived risk to increase online purchase intention and address the risks accordingly. Online sellers should therefore regard new findings from the field of online sales. If an online store wants to have success in sales, they should consider all sides of customers’ desires as well as their restraints.

Impact of Fear of Identity Theft and Perceived Risk on Online Purchase Intention

Organizacija

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Impact of Fear of Identity Theft and Perceived Risk on Online Purchase Intention"}

Background and Purpose: Online activities are present in almost every aspect of people’s daily lives. Online purchases are also increasing each year and...

Impact of Fear of Identity Theft and Perceived Risk on Online Purchase Intention

Published Online: Jun 22, 2018

Page range: 146 - 155

Received: Oct 26, 2017

Accepted: Jan 04, 2018

DOI: https://doi.org/10.2478/orga-2018-0007

Keywords
e-commerce, fear of identity theft, online purchase intention, perceived risk, SEM

© 2018 Gašper Jordan, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Impact of Fear of Identity Theft and Perceived Risk on Online Purchase Intention

Published Online: Jun 22, 2018

Page range: 146 - 155

Received: Oct 26, 2017

Accepted: Jan 04, 2018

DOI: https://doi.org/10.2478/orga-2018-0007

Keywordse-commerce, fear of identity theft, online purchase intention, perceived risk, SEM

© 2018 Gašper Jordan, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
e-commerce, fear of identity theft, online purchase intention, perceived risk, SEM