vlog |
YouTubers engaging in seemingly unscripted and spontaneous everyday life activities. Does not require a specific situation, structure, or narrative. |
SOL, BTS |
confessional |
haul |
YouTubers describing and reviewing recently obtained products. |
sit-down |
informational, confessional |
challenge |
YouTubers performing one or more tasks (challenges). Largely tied to ephemeral trends on social media. |
sit-down, SOL |
confessional |
Q&A (question & answer) |
YouTubers answering questions posed by audience members. |
sit-down |
confessional |
unboxing |
YouTubers opening boxes, reviewing their contents, and sharing immediate thoughts. |
sit-down |
informational, confessional |
routine |
YouTubers enacting routine activities from their lives. Variants include morning, evening, skincare, diet, and workout routines. |
SOL, BTS |
confessional, informational, instructional |
how-to / tutorial |
YouTubers sharing guides and tutorials on how to perform one or more activities to achieve a particular result. |
sit-down |
instructional, confessional |
best of / favourites |
YouTubers discussing their experiences with products. Variants include best of, favourite, least favourite, must haves, recently bought, and most used. |
sit-down |
informational, confessional |
product test |
YouTubers testing products or services and subsequently reviewing them, often based on their first impressions. |
sit-down |
informational, confessional |
story time |
YouTubers sharing humorous, embarrassing, or intimate stories from their personal lives. |
sit-down |
confessional |
girl talk |
YouTubers answering questions and discussing topics related to female puberty and coming of age. |
sit-down |
confessional, instructional |
declutter |
YouTubers tidying up and sorting various products. May contain critique or descriptions of products. |
BTS |
confessional, informational |
pack with me |
YouTubers packing clothes and traveling supplies whilst chatting about their personal lives and the commodities shown on screen. |
BTS |
informational, confessional |
GRWM (get ready with me) |
YouTubers applying makeup and “getting ready” whilst conversing about their lives, cosmetics, and makeup application. |
sit-down |
confessional, instructional |
reaction |
YouTubers consuming media and sharing immediate reactions. |
sit-down |
confessional |
mukbang |
YouTubers eating, often whilst reading and discussing comments and direct messages. |
sit-down, SOL |
confessional |
tour |
YouTubers presenting their personal or professional spaces. |
BTS, SOL |
confessional |
others |
Music videos, pranks, ASMR (autonomous sensory meridian response), channel announcements, and maintenance. |
n/a |
n/a |