Open Access

Class and everyday media use: A case study from Norway


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Figure 1

Everyday media use in the Norwegian social space (MCA, axis 1–2)Source: Created by the authors
Everyday media use in the Norwegian social space (MCA, axis 1–2)Source: Created by the authors

Figure 2a

The space of media practices and preferences in Norway (MFA, axis 1–2)Comments: Best represented categories in axis plane (cos > 0.2) and selected social categories.Source: Created by the authors
The space of media practices and preferences in Norway (MFA, axis 1–2)Comments: Best represented categories in axis plane (cos > 0.2) and selected social categories.Source: Created by the authors

Figure 2b

The space of media practices and preferences in Norway (MFA, axis 2–4)Comments: Best represented categories in axis plane (cos > 0.2) and selected social categories.Source: Created by the authors
The space of media practices and preferences in Norway (MFA, axis 2–4)Comments: Best represented categories in axis plane (cos > 0.2) and selected social categories.Source: Created by the authors

Figure 3

Class fractions in the space of everyday media use (dimensions 2–1 & 2–4)Comments: “Low”, “Intermed”, and “High” refer to the vertical dimension of the social space in Figure 1, “cult” and “econ” refer to cultural and economic fractions, and “sym” to a balanced (symmetric) capital composition.Source: Created by the authors
Class fractions in the space of everyday media use (dimensions 2–1 & 2–4)Comments: “Low”, “Intermed”, and “High” refer to the vertical dimension of the social space in Figure 1, “cult” and “econ” refer to cultural and economic fractions, and “sym” to a balanced (symmetric) capital composition.Source: Created by the authors

Differences by class fraction for everyday use of newspaper brands (odds ratios)

Higher classes (vs lower) Cultural fractions (vs economic)
The Guardian 7.5 2.1
Aftenposten 5.1 1.2
Morgenbladet 4.8 3.5
Dagens næringsliv 3.7 0.4
bbc.co.uk 3.5 1.4
cnn.com 3.3 0.9
Klassekampen 3.4 3.6
Foreign newspapers 3.3 1.1
nrk.no 1.8 1.2
Dagbladet 1.3 1.1
Nettavisen 0.9 0.6
VG 0.9 0.8
Local newspapers 0.8 0.9
ABCnyheter 0.8 1.1
Buzzfeed 0.8 2.8
Sol.no 0.5 0.7

The pseudoseparate analyses of the overall MFA: Characteristics and selected statistics for specific brand use

Variable Pseudoseparate axes Absolute contribution to global axes(bold = above average) Correlation with global axes(bold = >.30)
1 2 3 4 1 2 3 4
Use of channels, publications, and net sites (56)(RV total MFA = .63) Streaming services vs traditional TV (e.g., cable) 16.1 4.2 14.1 22.3 −0.59 −0.25 0.43 0.46
Many vs fewer brands 4.2 9.5 7.6 5.6 0.39 0.49 0.41 0.30
News and culture in traditional media vs social media, streaming, & cable TV 3.9 9.4 7.6 0.3 −0.39 0.50 −0.42 0.07

Differences by class fraction for everyday use of newspaper categories (odds ratios)

Higher classes (vs lower) Cultural fractions (vs economic)
Foreign news 2.8 1.1
Culture reviews 2.8 2.0
Commerce 2.6 0.3
Debate columns 2.5 1.2
National politics 2.4 0.9
National news 2.0 0.8
Local politics 1.4 0.8
Lifestyle 1.4 1.6
Sport 1.1 0.5
Local news 0.8 0.7
Celebrities 0.7 1.7

The pseudoseparate analyses of the overall MFA: Characteristics and selected statistics for general media platforms and technologies

Variable Pseudoseparate axes Absolute contribution to global axes(bold = above average) Correlation with global axes(bold = >.30)
1 2 3 4 1 2 3 4
Everyday use of media platforms (17)(RV total MFA = .58) Use of traditional platforms (linear and physical) vs digital platforms 33.1 0.4 0.1 0.0 0.85 −0.08 −0.03 0.01
Use of TV series, movies, & social media vs not. 1.1 2.3 22.4 4.6 0.17 0.21 0.60 0.23

The pseudoseparate analyses of the overall MFA: Characteristics and selected statistics for interest in television programmes

Variable Pseudoseparate axes Absolute contribution to global axes(bold = above average) Correlation with global axes(bold = >.30)
1 2 3 4 1 2 3 4
Interest in TV programmes (42)(RV total MFA = .66) Higher vs lower interest for Norwegian prime time programming 26.1 0.0 3.4 20.2 0.75 0.02 −0.21 0.44
Interest in fewer vs more programmes from list 5.4 7.7 23.5 8.3 0.36 0.36 0.58 −0.30
Interest in debate/news vs light entertainment, talk, & reality shows 0.8 26.5 9.1 2.6 0.15 −0.72 0.39 −0.18

Differences by class fraction for everyday use of television brands (odds ratios)

Higher classes (vs lower) Cultural fractions (vs economic)
CNN 1.9 0.7
Netflix 1.7 0.8
tv.nrk.no 1.6 1.2
NRK1 1.4 0.8
Youtube 1.0 0.9
Travel Channel 1.0 0.5
TV2 Livsstil 0.8 1.6
TV2 0.7 0.5
Discovery 0.7 0.5
TV Norge 0.6 0.7
TV 3 0.6 0.6
TV2 Zebra 0.5 0.6

The pseudoseparate analyses of the overall MFA: Characteristics and selected statistics for interest in news categories in newspapers

Variable Pseudoseparate axes Absolute contribution to global axes (bold = above average) Correlation with global axes (bold = >.30)
1 2 3 4 1 2 3 4
Interest in news categories (23)(RV total MFA = .49) Higher vs lower interest for foreign news, politics, commerce, high culture, & debate 3.2 34.1 2.1 0.6 −0.26 0.72 0.17 −0.08
Higher vs lower interest in lifestyle content and popular culture 1.1 0.5 2.2 21.8 0.21 −0.12 0.23 −0.63

Differences by class fraction for everyday use of radio brands (odds ratios)

Higher classes (vs lower) Cultural fractions (vs economic)
NRK Alltid nyheter 3.8 0.9
NRK P2 2.7 1.2
NRK P13 2.1 0.6
Foreign radio 1.7 0.9
NRK P3 1.6 0.7
NRK P1 1.4 0.8
Local radio 0.8 0.8
P4 0.7 0.6
Radio Norge 0.6 0.6

Differences by class fraction for everyday use of television programmes (odds ratios)

Higher classes (vs lower) Cultural fractions (vs economic)
Dagsnytt 18 2.4 1.3
House of Cards 2.1 0.9
Skam 1.9 1.2
Dagsrevyen 1.4 1.2
Nytt på Nytt 1.3 1.3
Skavlan 0.9 1.2
Top Gear 0.9 0.4
Stjernekamp 0.8 1.1
TV2 News 0.7 0.8
Tid for hjem 0.7 0.8
Der ingen skulle tru 0.7 1.0
District news 0.6 1.0
Paradise Hotel 0.4 1.3
Farmen 0.4 0.9

Indicators used to construct the Norwegian social space (categories and contributions)

Number of categories Contribution to axis 1 Contribution to axis 2
Cultural resources in the parental home 4 10.9 10.0
Education level 5 10.9 23.8
Father's education level 5 10.1 13.0
Field of education 3 8.1 8.5
Cultural capital (total) 17 40.0 55.3

Gross household income 7 8.7 14.3
Bank savings 7 9.0 4.7
Value of home 6 8.5 10.7
Economic capital (total) 20 26.2 29.7

Type of occupation 7 6.3 10.9
Sector of occupation 3 6.3 4.1
Occupation (total) 10 12.6 15.0

Differences by class fraction for everyday use of media and technology (odds ratios)

Higher classes (vs lower) Cultural fractions (vs economic)
Newspaper (net) 2.1 0.7
Newspaper (paper) 1.8 0.9
Radio (stream/podc.) 1.7 0.7
Literature 1.7 2.2
TV (streamed) 1.4 0.9
Radio (direct) 1.4 0.7
Social media 1.1 1.2
TV (direct) 0.9 0.8
Computer games 0.8 0.8
TV series 0.6 1.5
Movies 0.5 0.8
eISSN:
2001-5119
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Social Sciences, Communication Science, Mass Communication, Public and Political Communication