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“Heil Sol Brah”: Community-building practices around far-right masculinist influencers

JOSHUA FARRELL-MOLLOY

JOSHUA FARRELL-MOLLOY

Department of Global Political Studies, Malmö UniversitySweden
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FARRELL-MOLLOY, JOSHUA
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EVIANE LEIDIG

EVIANE LEIDIG

Independent scholarThe Netherlands
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LEIDIG, EVIANE
  
May 19, 2025
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Published Online: May 19, 2025
Page range: 150 - 170
DOI: https://doi.org/10.2478/njms-2025-0009
Keywords
© 2025 JOSHUA FARRELL-MOLLOY et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1

Bronze Age Iceberg Comments: This meme details a hidden world of niche references impenetrable to outsiders. Source: Image captured from a follower account on X
Bronze Age Iceberg Comments: This meme details a hidden world of niche references impenetrable to outsiders. Source: Image captured from a follower account on X

Figure 2

BAPist memes Comments: Images of Alamariu (BAP) created by his follower community in a post-identity revelation context. Source: Images captured from follower accounts on X
BAPist memes Comments: Images of Alamariu (BAP) created by his follower community in a post-identity revelation context. Source: Images captured from follower accounts on X

Figure 3

Sol Brah follower community memes Comments: Images of Sol Brah created by his follower community following his face reveal. Source: Images captured from follower accounts on X
Sol Brah follower community memes Comments: Images of Sol Brah created by his follower community following his face reveal. Source: Images captured from follower accounts on X

Figure 4

“Read Bronze Age Mindset”: Images showcasing attractiveness and beauty aesthetics Source: Images captured from follower accounts on X
“Read Bronze Age Mindset”: Images showcasing attractiveness and beauty aesthetics Source: Images captured from follower accounts on X

Figure 5

“Read Bronze Age Mindset”: Images showcasing power and strength Source: Images captured from follower accounts on X
“Read Bronze Age Mindset”: Images showcasing power and strength Source: Images captured from follower accounts on X

Figure 6

Mobilisation memes by BAPists Comments: Left: Challenging the authenticity of an image the Groypers claim is Alamariu. Right: RWBB meme depicting Fuentes and Groypers with racist caricatures. Source: Images captured from follower accounts on X
Mobilisation memes by BAPists Comments: Left: Challenging the authenticity of an image the Groypers claim is Alamariu. Right: RWBB meme depicting Fuentes and Groypers with racist caricatures. Source: Images captured from follower accounts on X

BAP and Sol Brah accounts on X

Influencer X handle Followers
Bronze Age Pervert @bronzeagemantis 179,848
Sol Brah @SolBrah 230,951
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Social Sciences, Communication Science, Mass Communication, Public and Political Communication, Visual Communication
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