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Influencers: Navigating platforms, expertise, branding, and authenticity

ANNE JERSLEV

ANNE JERSLEV

Department of Communication, University of CopenhagenDenmark
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JERSLEV, ANNE
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METTE MORTENSEN

METTE MORTENSEN

Department of Communication, University of CopenhagenDenmark
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MORTENSEN, METTE
  
May 19, 2025
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Published Online: May 19, 2025
Page range: 1 - 17
DOI: https://doi.org/10.2478/njms-2025-0001
Keywords
© 2025 ANNE JERSLEV et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Social Sciences, Communication Science, Mass Communication, Public and Political Communication, Visual Communication
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