<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The updating of media event theory for the digital age has been underway for some time, and several researchers have pointed out that the complexity of the hybrid media environment poses a challenge when it comes to understanding how media events in the present digital context ritually create belonging. In this article, we examine violent media events as hybrid phenomena and discuss their ritual workings in the present digital media environment. We apply what we call the 5 A’s – actors, affordances, attention, affect, and acceleration – as key analytical tools to empirically study such events. We also develop the concept of hybridity in relation to media events by proposing three auxiliary A’s: assemblage, amplification, and accumulation. Building on our earlier work, we call for more analytical consideration of the ambivalences in the ritual constructions of belonging (and non-belonging) in such violent events. We use the Christchurch massacre of 2019 as a case study to illustrate these conceptual developments.</p>
</abstract>

The updating of media event theory for the digital age has been underway for some time, and several researchers have pointed out that the complexity of the hybrid media environment poses a challenge when it comes to understanding how media events in the present digital context ritually create belonging. In this article, we examine violent media events as hybrid phenomena and discuss their ritual workings in the present digital media environment. We apply what we call the 5 A’s – actors, affordances, attention, affect, and acceleration – as key analytical tools to empirically study such events. We also develop the concept of hybridity in relation to media events by proposing three auxiliary A’s: assemblage, amplification, and accumulation. Building on our earlier work, we call for more analytical consideration of the ambivalences in the ritual constructions of belonging (and non-belonging) in such violent events. We use the Christchurch massacre of 2019 as a case study to illustrate these conceptual developments.

Ambivalent rituals of belonging: (Re)theorising hybrid, violent media events

Nordic Journal of Media Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Ambivalent rituals of belonging: (Re)theorising hybrid, violent media events"}

The updating of media event theory for the digital age has been underway for some time, and several researchers have pointed out that the complexity of the...

Ambivalent rituals of belonging: (Re)theorising hybrid, violent media events

Published Online: May 07, 2022

Page range: 81 - 98

DOI: https://doi.org/10.2478/njms-2022-0005

Keywords
hybrid media event, violence, Christchurch massacre, 5As, ambivalence, ritual, belonging

© 2022 Katja Valaskivi et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Ambivalent rituals of belonging: (Re)theorising hybrid, violent media events

Published Online: May 07, 2022

Page range: 81 - 98

DOI: https://doi.org/10.2478/njms-2022-0005

Keywordshybrid media event, violence, Christchurch massacre, 5As, ambivalence, ritual, belonging

© 2022 Katja Valaskivi et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
hybrid media event, violence, Christchurch massacre, 5As, ambivalence, ritual, belonging