Less Demanding Customers (willingness to pay) |
How do you agree or disagree with the statement “I’m annoyed that I have to pay for content in my local newspaper online edition” |
What is your impression of the price level of e-books compared to paper books in general? |
|
How do you agree or disagree with the statement “I think local online news should be free to everyone on the internet” |
How much are you willing to pay for the following: Foreign paper book, national paper book, national e-book, international e-book, streaming service for audiobooks (per month)? |
Good enough products in emerging markets (satisfaction) |
How satisfied or unsatisfied are you with... (a range of media services, including local online newspapers) |
Do you find any weaknesses of e-books comparing them to paper books? |
|
How do you agree or disagree with the statement “I think content which requires payment is better than the free content in my local online newspaper” |
What device for digital books do you prefer? |
Paid or unpaid distribution |
Do you use online local newspapers with a paywall? |
Do you have a subscription to any audio book services? |
|
How do you agree or disagree with the statement “I read less local news online after the local newspaper introduced paywalls” |
Have you used any book service that does not require payment? |
|
How do you agree or disagree with the statement “I use other news sources more after the introduction of paywalls in local newspapers” |
Have you used any book service that requires payment? |
Disruptive distribution actor |
Which of the following media do you use to stay informed about the community (16 media types were listed for the question) |
Have you used any of the following book services? (this question contained nine variables including Amazon, Google Books and Storytel) |
|
How do you normally find local news online (8 options to choose from) |
|