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Journals
NIM Marketing Intelligence Review
Volume 11 (2019): Issue 2 (November 2019)
Open Access
The Thorny Challenge of Making Moral Machines: Ethical Dilemmas with Self-Driving Cars
Edmond Awad
Edmond Awad
,
Jean-François Bonnefon
Jean-François Bonnefon
,
Azim Shariff
Azim Shariff
and
Iyad Rahwan
Iyad Rahwan
| Nov 15, 2019
NIM Marketing Intelligence Review
Volume 11 (2019): Issue 2 (November 2019)
AI and the Machine Age of Marketing
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Published Online:
Nov 15, 2019
Page range:
42 - 47
DOI:
https://doi.org/10.2478/nimmir-2019-0015
Keywords
Ethics
,
Decision Making
,
AI
,
Autonomous Vehicles
,
Moral Machines
© 2019 Edmond Awad et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Edmond Awad
The Media Lab, Institute for Data, Systems and Society, Massachusetts Institute of Technology,
Cambridge
Jean-François Bonnefon
Toulouse School of Economics (TSM-R, CNRS) Université Toulouse-1 Capitole
Toulouse, France
Azim Shariff
Department of Psychology, University of British Columbia
Vancouver, Canada
Iyad Rahwan
The Media Lab, Massachusetts Institute of Technology, Center for Humans and Machines, Max-Planck Institute for Human Development,
Cambridge,Berlin