Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
NIM Marketing Intelligence Review
Volume 11 (2019): Issue 2 (November 2019)
Open Access
When Humanizing Customer Service Chatbots Might Backfire
Rhonda Hadi
Rhonda Hadi
| Nov 15, 2019
NIM Marketing Intelligence Review
Volume 11 (2019): Issue 2 (November 2019)
AI and the Machine Age of Marketing
About this article
Previous Article
Next Article
Abstract
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Nov 15, 2019
Page range:
30 - 35
DOI:
https://doi.org/10.2478/nimmir-2019-0013
Keywords
Chatbots
,
Customer Service
,
Angry Customers
,
Avatars
,
AI
© 2019 Rhonda Hadi, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Rhonda Hadi
Saïd Business School University of Oxford