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Journals
NIM Marketing Intelligence Review
Volume 11 (2019): Issue 2 (November 2019)
Open Access
Using Consumers’ Digital Footprints for More Persuasive Mass Communication
Sandra Matz
Sandra Matz
and
Michal Kosinski
Michal Kosinski
| Nov 15, 2019
NIM Marketing Intelligence Review
Volume 11 (2019): Issue 2 (November 2019)
AI and the Machine Age of Marketing
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Published Online:
Nov 15, 2019
Page range:
18 - 23
DOI:
https://doi.org/10.2478/nimmir-2019-0011
Keywords
Digital Footprints
,
Personality Assessment
,
Psychological Targeting
,
Persuasion
,
Digital Mass Communication
© 2019 Sandra Matz et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Sandra Matz
Columbia Business School
New York
Michal Kosinski
Stanford Graduate School of Business
Stanford