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Naše gospodarstvo/Our economy
Volume 68 (2022): Issue 4 (December 2022)
Open Access
Celebrity Endorsement Influence on Destination Image
Ivana Marković
Ivana Marković
,
Gordana Radosavljević
Gordana Radosavljević
and
Katarina Borisavljević
Katarina Borisavljević
| Jan 05, 2023
Naše gospodarstvo/Our economy
Volume 68 (2022): Issue 4 (December 2022)
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Published Online:
Jan 05, 2023
Page range:
66 - 74
Received:
Oct 01, 2022
Accepted:
Nov 01, 2022
DOI:
https://doi.org/10.2478/ngoe-2022-0024
Keywords
Tourist destination Destination image Celebrity endorsement
© 2022 Ivana Marković et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.