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Naše gospodarstvo/Our economy
Volume 68 (2022): Issue 4 (December 2022)
Open Access
Sales Process as a Service (SPAS): Development and Validation of an Extension to the Shortened Selling Orientation – Customer Orientation (SOCO) Score (SOCO-SPAS)
Stefan Ledinger
Stefan Ledinger
| Jan 05, 2023
Naše gospodarstvo/Our economy
Volume 68 (2022): Issue 4 (December 2022)
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Published Online:
Jan 05, 2023
Page range:
28 - 42
Received:
Oct 01, 2022
Accepted:
Dec 01, 2022
DOI:
https://doi.org/10.2478/ngoe-2022-0021
Keywords
Sales process
,
B2B sales
,
Customer orientation
,
Service orientation
,
Self-assessment
© 2022 Stefan Ledinger, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Stefan Ledinger
PhD Student at the University of Applied Sciences,
Burgenland, Austria