<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>To date, research on intellectual capital (IC) in tourism has dealt with the supply-side view. This study continues the research into IC and develops a new perspective dealing with the demand side of IC in the accommodation industry, focusing on young consumers. On the theoretical ground, the study adapts the supply-side IC indicators to the demand-side perspective. A convenience sampling approach is used, and data was collected from 150 students representing the youth market. Exploratory factor analysis (EFA) is used to identify the dimensions of human, customer and structural capital of the accommodation industry for the youth market. Five dimensions of IC perceived by the youth market are identified: ‘Employee attitudes towards work’ and ‘Employee qualification’ constitute human capital; ‘Connectedness with guests’ and ‘Accommodation reputation and image’ represent customer capital, and ‘Structural knowledge’ reflects structural capital for youth in the accommodation industry.</p>
</abstract>

To date, research on intellectual capital (IC) in tourism has dealt with the supply-side view. This study continues the research into IC and develops a new perspective dealing with the demand side of IC in the accommodation industry, focusing on young consumers. On the theoretical ground, the study adapts the supply-side IC indicators to the demand-side perspective. A convenience sampling approach is used, and data was collected from 150 students representing the youth market. Exploratory factor analysis (EFA) is used to identify the dimensions of human, customer and structural capital of the accommodation industry for the youth market. Five dimensions of IC perceived by the youth market are identified: ‘Employee attitudes towards work’ and ‘Employee qualification’ constitute human capital; ‘Connectedness with guests’ and ‘Accommodation reputation and image’ represent customer capital, and ‘Structural knowledge’ reflects structural capital for youth in the accommodation industry.

A Demand-Side Analysis of Intellectual Capital in the Accommodation Industry: The Case of the Youth Market in Slovenia

University of Primorska, Faculty of Tourism Studies – Turistica

Naše gospodarstvo/Our economy

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

To date, research on intellectual capital (IC) in tourism has dealt with the supply-side view. This study continues the research into IC and develops a new...

A Demand-Side Analysis of Intellectual Capital in the Accommodation Industry: The Case of the Youth Market in Slovenia

Article Category: ORIGINAL SCIENTIFIC PAPER

Published Online: Dec 30, 2021

Page range: 86 - 95

Received: Sep 01, 2021

Accepted: Nov 01, 2021

DOI: https://doi.org/10.2478/ngoe-2021-0023

Keywords
intellectual capital, accommodation industry, demand-side, youth market, Slovenia

© 2021 Author(s), published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

A Demand-Side Analysis of Intellectual Capital in the Accommodation Industry: The Case of the Youth Market in Slovenia

Article Category: ORIGINAL SCIENTIFIC PAPER

Published Online: Dec 30, 2021

Page range: 86 - 95

Received: Sep 01, 2021

Accepted: Nov 01, 2021

DOI: https://doi.org/10.2478/ngoe-2021-0023

Keywordsintellectual capital, accommodation industry, demand-side, youth market, Slovenia

© 2021 Author(s), published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
intellectual capital, accommodation industry, demand-side, youth market, Slovenia