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Journals
Naše gospodarstvo/Our economy
Volume 67 (2021): Issue 1 (March 2021)
Open Access
Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition
Matia Torbarina
Matia Torbarina
,
Nina Grgurić Čop
Nina Grgurić Čop
and
Lara Jelenc
Lara Jelenc
| Apr 18, 2021
Naše gospodarstvo/Our economy
Volume 67 (2021): Issue 1 (March 2021)
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Published Online:
Apr 18, 2021
Page range:
33 - 45
Received:
Mar 01, 2020
Accepted:
Feb 01, 2021
DOI:
https://doi.org/10.2478/ngoe-2021-0004
Keywords
corporate logo
,
brand awareness
,
logo likability
,
logo color
,
logo shape
© 2021 Matia Torbarina et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Matia Torbarina
University of Rijeka, Faculty of Economics and Business
Croatia
Nina Grgurić Čop
University of Rijeka, Faculty of Economics and Business
Croatia
Lara Jelenc
University of Rijeka, Faculty of Economics and Business
Croatia