<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Digital innovations can improve the consumer experience by facilitating more personalized and convenient interactions, enhancing user interfaces, or introducing new features and functions. The potential innovation value rests in the capacity to attract and retain customers, boost customer satisfaction, and cultivate brand loyalty. The objective of this study is to formulate a digital startup strategy based on the potential value of innovation in six areas: strategy and planning, marketing, technological process, quality and environment, logistics, and human resources. This can help startups and stakeholders make informed decisions on how to best allocate resources and efforts to maximize their chances of success. Using a potential value map derived from a questionnaire survey, which held in February 2022, the innovation potential was analyzed. From an interview with the manager, the data served as the basis for developing the strategic plan using the TRIZ technique. Aspects of strategy and planning (2.33) and human resources (2.00) have the lowest score among the six aspects and classified as “B” level. Using the process of the TRIZ method, additional analysis of these two aspects yielded several solutions applicable to the formulation of the company’s strategy. Training regarding the strategic planning of the company is one of the strategies and planning-related solutions. Our study shows that TRIZ model is helpful to handle the identification and find solution of contradictions in problem situation of digital start-up company.</p>
</abstract>

Digital innovations can improve the consumer experience by facilitating more personalized and convenient interactions, enhancing user interfaces, or introducing new features and functions. The potential innovation value rests in the capacity to attract and retain customers, boost customer satisfaction, and cultivate brand loyalty. The objective of this study is to formulate a digital startup strategy based on the potential value of innovation in six areas: strategy and planning, marketing, technological process, quality and environment, logistics, and human resources. This can help startups and stakeholders make informed decisions on how to best allocate resources and efforts to maximize their chances of success. Using a potential value map derived from a questionnaire survey, which held in February 2022, the innovation potential was analyzed. From an interview with the manager, the data served as the basis for developing the strategic plan using the TRIZ technique. Aspects of strategy and planning (2.33) and human resources (2.00) have the lowest score among the six aspects and classified as “B” level. Using the process of the TRIZ method, additional analysis of these two aspects yielded several solutions applicable to the formulation of the company’s strategy. Training regarding the strategic planning of the company is one of the strategies and planning-related solutions. Our study shows that TRIZ model is helpful to handle the identification and find solution of contradictions in problem situation of digital start-up company.

Application of the Triz Model for Evaluating the Potential Innovation Value of a Digital Start-Up Company

Management Systems in Production Engineering

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Digital innovations can improve the consumer experience by facilitating more personalized and convenient interactions, enhancing user interfaces, or...

Application of the Triz Model for Evaluating the Potential Innovation Value of a Digital Start-Up Company

Published Online: Jun 23, 2024

Page range: 202 - 211

Received: Oct 01, 2023

Accepted: Apr 01, 2024

DOI: https://doi.org/10.2478/mspe-2024-0020

Keywords
TRIZ, Innovation, Potential Value, Digital Start-Up

© 2024 Ari Basuki et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Application of the Triz Model for Evaluating the Potential Innovation Value of a Digital Start-Up Company

Published Online: Jun 23, 2024

Page range: 202 - 211

Received: Oct 01, 2023

Accepted: Apr 01, 2024

DOI: https://doi.org/10.2478/mspe-2024-0020

KeywordsTRIZ, Innovation, Potential Value, Digital Start-Up

© 2024 Ari Basuki et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
TRIZ, Innovation, Potential Value, Digital Start-Up