Open Access

Differentiated Customer Relationship Management – A Tool for Increasing Enterprise Competitiveness

Čierna, Helena

and

May 19, 2022

Differentiated Customer Relationship Management – A Tool for Increasing Enterprise Competitiveness's Cover Image

Management Systems in Production Engineering

Volume 30 (2022): Issue 2 (June 2022)

About this article

Previous Article

Cite

Share

Download Cover

Published Online: May 19, 2022

Page range: 163 - 171

Received: Dec 01, 2021

Accepted: Apr 01, 2022

DOI: https://doi.org/10.2478/mspe-2022-0020

Keywords
Customer Relationship Management (CRM), CRM mode, enterprise competitiveness, ethical aspects

© 2022 Helena Čierna et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Engineering, Mechanical Engineering, Production Technology, Tools and Methods, Process Engineering and Industrial Engineering

Journal RSS Feed