1. bookVolume 24 (2016): Issue 4 (December 2016)
Journal Details
License
Format
Journal
eISSN
2450-5781
First Published
30 Mar 2017
Publication timeframe
4 times per year
Languages
English
access type Open Access

Internet of Things in Marketing: Opportunities and Security Issues

Published Online: 15 Mar 2018
Volume & Issue: Volume 24 (2016) - Issue 4 (December 2016)
Page range: 217 - 221
Received: 01 May 2016
Accepted: 01 Jul 2016
Journal Details
License
Format
Journal
eISSN
2450-5781
First Published
30 Mar 2017
Publication timeframe
4 times per year
Languages
English
Abstract

Internet of Things (IoT) affects different areas of human activities: everyday life of ordinary citizens, work style of marketing teams, factories and even entire cities. Large companies try to implement the technology in their marketing strategy that reshapes not only communication style and product promotion but consumers’ expectations, perceptions and requirements towards companies. IoT is expected to become a huge network that will encompass not only smart devices but significantly influence humans’ behavior, in this particular case - decision making style in different phases of purchase process. Therefore, the need for comprehensive scientific research is necessary. The issue needs to be reviewed from various points of view, such as opportunities, advantages, disadvantages, legal and technical considerations. The paper is an attempt to review different aspects of using Internet of Things for marketing purposes, identify some of the major problems and present possible ways of solution.

Keywords

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